tag:blogger.com,1999:blog-21928439414746027342024-03-13T16:48:18.242-07:00Top 10 SEO Tips.http://www.blogger.com/profile/04555568346525724562noreply@blogger.comBlogger119125tag:blogger.com,1999:blog-2192843941474602734.post-13894495514938552922013-03-27T09:47:00.004-07:002013-03-27T09:47:58.878-07:00How to Make More Money with Your Blog In 2013<div dir="ltr" style="text-align: left;" trbidi="on">
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Welcome to Howmakemoneywithyourwebsite.com. Do you want to learn how to make money with your website. Here are the resources that will teach you how to make money with your website.</div>
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<iframe allowfullscreen="" frameborder="0" height="486" marginheight="0" marginwidth="0" mozallowfullscreen="" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/17764482" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px;" webkitallowfullscreen="" width="597"> </iframe> <br />
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<b> <a href="http://www.slideshare.net/seotips2011/how-to-make-more-money-with-your-blog-in-2013" target="_blank" title="How to make more money with your blog in 2013">How to make more money with your blog in 2013</a> </b> from <b><a href="http://www.slideshare.net/seotips2011" target="_blank">SEO Tips</a></b> </div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-50881035889956243512013-03-26T11:19:00.003-07:002013-03-26T11:19:49.992-07:005 Tools That Can Help You Manage Your Social Media Accounts Easily From One Place<div dir="ltr" style="text-align: left;" trbidi="on">
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It is advisable to maintain only the number of <a href="http://top10-seo-tips.blogspot.com/2012/05/pinterest-latest-social-media-site-with.html">social media accounts</a> that you can regularly monitor. Building a social presence effectively takes time and patience, and, more importantly, regular interaction with your audience. The most obvious choices are Facebook, Twitter and Linkedin, but you could choose to add a few more if you could also think of a way to manage them effectively.<br /><br />Logging into each site every day is not effective management. We have listed below 5 tools that can help you manage your social media accounts easily from one place: you just have to pick one - maybe two, depending upon your requirements.</div>
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<a href="http://3.bp.blogspot.com/-QCR8IPRZ1xs/UVHmp_U6v2I/AAAAAAAAAfQ/qrNr-03Yvjk/s1600/manage-your-social-media-accounts.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-QCR8IPRZ1xs/UVHmp_U6v2I/AAAAAAAAAfQ/qrNr-03Yvjk/s1600/manage-your-social-media-accounts.jpg" /></a></div>
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<br /><b>Crowdbooster</b><br />This is a paid service with variable plans, has the facility to export data in CSV format, and offers excellent analytics. Crowdbooster will also identify fans / followers that are most interested in you so that you may isolate them and interact with them more if you wish to - and you probably should.<br /><br />Most people are of the opinion that the auto-scheduler could do with a bit of improvement, but still, Crowdbooster is reasonably priced and gives you good value for money.<br /><br /><b>Hootsuite</b><br />If you are not satisfied with the auto scheduling option of Crowdbooster, Hootsuite will provide you with a satisfactory alternative. Moreover, if you are fine with only five social media accounts, you can use Hootsuite for free. The analytics, however, are a paid service, and because of their comprehensive nature, well worth investing in.<br /><br /><b>NutshellMail</b><br />NutshellMail email reports should be a good addition to your repertoire of <a href="http://www.best-seo-tips.net/website-integration/integration-with-social-media.html" target="_blank">social media management</a> tools, especially If you are happy with networking on a few or all of the following sites only: Facebook, Twitter, Citysearch, Linkedin, YouTube, Yelp, Myspace and Foursquare. The email reports are graphic snapshots of your network activities and you can peruse them like any other business report. It makes sense to use this service since it provides you with the most basic management function at no cost. It would be like reading a newspaper about yourself just to stay updated when you are not going in for the more complicated range of activities offered by a tool like Postling.<br /><br /><b>Postling</b><br />Postling is one of the best there is, and especially with its SocialCast Reputation Management System, you can do a lot more than just monitor your social activities. Postling, as part of Local Vox, will give you free reports on your performance with suggestions for enhancement. You can also access a paid service with <a href="http://www.best-seo-tips.net/website-integration/seo-campaigns.html" target="_blank">social media experts creating campaigns</a> for you that are likely to be most profitable.<br /><br />Apart from this, you get a daily digest of your activities every morning via email. Whenever you are mentioned on the Net, anywhere, you are notified so that you can take advantage of the conversation and carry it further to your advantage. The auto-scheduler is there, as it is with any other management platform, and so are the other standard features that you will find anywhere else, but the best part is the $1 full featured Trial for 30 days. If you are a small business thinking of getting a paid service, you really should try Postling before anything else.<br /><br /><b>Raven</b><br />Raventools.com offers the most comprehensive package inclusive of SEO, PPC, Social Medial Monitoring and all the associated services required to run a successful business, small or big. While Postling is designed specifically for small businesses, Raven is what you need when the stakes are really high. And you don't even need to pay a dollar to try Raven for 30 days.<br /><br />There is something else that you should probably have whether or not you are using these tools. And that is a dedicated email account for your social networking activities. You may not be allowed to log in as more than one user to the same email provider (if you have a favorite), but you can easily bypass this restriction by using two browsers. Use your regular browser to keep your regular email box open, and a different browser solely for the email dedicated to your social media accounts. Make it a part of your social media marketing strategy and you will never stand to lose a notification - plus, you will have everything more organized than ever.<br /><br /><b>Author Bio: </b>Jason Smith is an online manager for <a href="http://inboundmarketinginc.com/" target="_blank">Inbound Marketing Company</a>. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.</div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-8577501560234131562013-03-26T11:01:00.000-07:002013-03-26T11:01:59.343-07:00Using Public Relation For SEO<div dir="ltr" style="text-align: left;" trbidi="on">
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Public relation is not just limited to <a href="http://www.best-seo-tips.net/website-promotion/press-release-submission.html" target="_blank">publishing press releases</a>. You can benefit from its offline and online tools for creating a buzz about your business. By Using Public Relation for SEO, you will be able to gain links to your website. Your commercial reputation will soar and you will expand your consumer base effortlessly. </div>
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<b>Here is how you can use the power of public relation to strengthen the SEO of your site:</b></div>
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<b>Leverage the Potential of the Social Networking Platforms</b><br />
Your prominent presence on the <a href="http://www.best-seo-tips.net/website-integration/integration-with-social-media.html" target="_blank">social media</a> will boost your brand image and get you more links. You should engage your visitors with highly useful and interesting content.<br />
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When you post shareable content on the social networking sites, it catches the attention of your potential customers. They share what you have posted on the sites with their friends by giving links. In turn, the friends comment on them and your potential customer base widens.<br />
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Do not forget that only that content will be shared at top speed, which promises to bring some gains to the visitors. For instance, if you run a contest and give away free lunch or spa session as the prize, you will definitely create a buzz.<br />
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Preferably, your content should achieve maximum exposure for your business. For instance, you can reward those customers who share pictures of your business, events, products and their experiences and provide backlinks to your site. You will gain links and huge SEO benefits.<br />
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<b>Arrange an Event in Your Local Bar or Restaurant</b><br />
Events are a great way of attracting the attention of the people. You can organize such events in any restaurant or a bar, which is easily accessible to the masses. Your guest list should include people from various backgrounds like journalism, blogging, advertisement, your clients and your friends.<br />
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Now, you should publicize the event over the web. Giveaway royalty free cartoons and images so that people can write about the event and share them online.<br />
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<b>Get Reputed Journalists and Bloggers Make a Mention of Your Business</b><br />
You should communicate impressively with the well-known publications in your area or your industry. It will help you get publicity when they talk about your business and products.<br />
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Call up the authority, who deals with the matters related to your business and reveal something interesting about your company. Invite the journalists to visit your location so that they can see it and write about it.<br />
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For instance, if you own a spa, you should contact the local beauty magazine and invite the reporters to visit you. When they come over, you can show them around and give them a free demonstration of your services.<br />
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You have to present something unique and writable about your business to draw the attention of the press. The links that you gain through these articles will increase your popularity.<br />
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<b>Connect With Review Sites and Offer to Hold Events</b><br />
The role of review sites in <a href="http://top10-seo-tips.blogspot.in/2013/03/boost-your-business-website-with-seo.html">boosting SEO</a> is exemplary. Sites like Yelp can help you get great links. You should contact these sites and propose to conduct events for their top people free of cost. In this partnership, you will have to arrange a very attractive event for their VIPs. In turn, they will bring many influential people to the event for promoting your brand.<br />
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Consequently, you will benefit in the form of great reviews from the people who matter. Even before your business has really grown roots, it will be known online. You will receive a huge number of links and that will benefit your SEO.<br />
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<b>Publicize On Your Site about the Reviews and Mentions in the Publications</b><br />
You should capitalize further on the reviews and mentions that you received on the articles. Advertise on your site about these achievements. When other websites notice them, they will know that your company carries a lot of weight. They will link back to you. Hence, you will gain in terms of SEO.<br />
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<b>Use the Experience of the Pr Staff to Choose the Content</b><br />
When you post online content, you should be choosy about their nature. The content should be impressive to your target audience and gain higher ranking with the search engines. You should utilize the experience of the PR staff, which is familiar with the workings of the search engines and the preferences of your target audience. Their expertise in these matters will win you powerful links.<br />
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<b>Author Bio: </b>Jason Smith is an online manager for <a href="http://www.seocompanygo.com/" target="_blank">SEO Company</a>. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.</div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-81395640698467634112013-03-16T09:43:00.000-07:002013-03-16T09:43:59.694-07:00Boost Your Business Website with SEO Services Fort Lauderdale<div dir="ltr" style="text-align: left;" trbidi="on">
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This article gives you a fair idea regarding how to boost your business website with the help of seo services.<br /><br />If you are wondering why you should hire and employ a <a href="http://www.noriskseo.com/florida-seo-company/seo-fort-lauderdale/" target="_blank">SEO services Fort Lauderdale</a> for your business, the answer lies right in front of you. You must already be aware that a seo service can help your business in gaining an enhancement of visibility for your business and thus bring in lots of traffic to your website with the help of several intelligent marketing strategies and techniques. Here is a simple over view of the various internet marketing techniques that a seo company can implement in order to increase your customer base and also the sales revenue of the business in the process.<br /><br />Having a business website is completely meaningless unless your clients and other prospective clients are able to view and visit it. Most people look and search for local business regarding all kinds of topic with the help of the search engines on the internet. They do not usually search for the company name of any business simply because if they knew the name of the company at the first hand, they would simply visit the site directly instead of searching the internet.<br /><br />This also means that the search engines of the internet also requires a simplistic way for associating your business website with the kind of business products or the services that you provide so as to let others know about your business. They do the task by scanning your website for deciding on what your website is all about. This process is alo known as crawling. For instance, if someone is searching for a term like seo services in Fort Lauderdale, this entire phrase is known as the key word and the job of the search engines is to look and list for all those pages that have these words or the phrases in them and highlight them on the search engine pages as a result.<br /><br />For obvious reasons, you would want to showcase your business website higher on the search engine pages so that people are able to locate and spot your website easily. This is where the seo services play a vital and a big role. The professional seo services firm makes sure that the searching phrase or the words are mentioned on your website in such a manner that the search engine will be able to showcase your website when someone searches for these exact terms.<br /><br />There are many other techniques that are used for highlighting your website on the internet search engine pages like implementing organic seo to the business website. Another direct way of landing on the search engine pages is to make use of the pay per click advertising. The PPC ad campaigns appear on the front pages of the search engine result page and if someone clicks on the ad it can increase the footfall of traffic on your website. You only need to pay the search engine for such PPC ad campaigns if someone clicks on the ad that is visible on the search engine pages and visits your website in the process.</div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-46582583566347270862013-03-04T09:22:00.001-08:002013-03-04T09:25:39.405-08:00Why You Should Not Ignore Landing Page Optimization<div dir="ltr" style="text-align: left;" trbidi="on">
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A landing page on your website is where you INTEND your visitors to land. Whether you are getting visitors from organic search results or <a href="http://www.best-seo-tips.net/seo-articles/pay-per-click.html">PPC campaigns</a>, your page description (meta data) and your ad copy are telling your visitors that you have what they want. If you direct them to a page which fails to live up to the promise, you will be left with a particularly high bounce rate. Why you should not ignore landing page optimization may be explained by knowing why you need one in the first place.<br /><div style="text-align: center;">
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<b>What did you promise ?</b><br />Consider the case where you are selling a product that helps people to lose stomach fat with a proper exercise regimen and diet. If your copy reads something like 'Get a ripped midsection in 2 weeks flat', it will attract all sorts of visitors including ones that are not willing to work out. Try something like '3 minute workout sessions and your kitchen, to trim belly fat forever' (not the best copy in the world, but you get the idea!), and you have targeted visitors. To clarify: visitors who are landing on your site now expect to find information about 3 minute exercise routines and a simple diet plan that they can make in their kitchen without a fuss.<br /><br /><b>What have you delivered ?</b><br />Are you selling? Pre-selling? Seeking subscribers? You need a landing page. You could create a squeeze page that promises the information in the form of a two week email course or simply as an Ebook. Or, you could have a full blown sales page complete with a video and lots of testimonials. In each case, your content or call to action must be in synch with the copy that got your visitors interested. There must be clear mention of those three minute workout routines, and there must be mention of an easy to follow diet.<br /><br />It is easy to see why you should not ignore landing page optimization. A landing page builds trust (you have delivered what your ad promised), gets you subscribers (they can trust you with their email now) and increases conversion (they were targeted visitors to begin with, and they found exactly what they were looking for).<br /><br /><br /><b>TO DO AND NOT TO DO</b><br /><br /><ol>
<li><b>Prioritize: </b>The typical visitor must be able to see clearly information about what you promised. Do not put in content whose purpose is not immediately clear. Website visitors are typically impatient. If they face a scholarly essay on workout and diet instead of the tips you promised, they will leave. Keep that stuff below the fold for SEO purposes and FOR further persuasion. Live up to your promise first.<br /></li>
<li><b>Confuse - NOT: </b>Too much information about your product or, heaven forbid, about similar products on the same page will lead to confusion. Do not presume that you can get backend sales in this manner. If you give them choices, your visitors will want to research more, not buy immediately.<br /></li>
<li><b>Get Real: </b>People need to trust you to buy from you. It does not matter how compelling your sales page is, they still want to know who you are. Keep your contact details, with or without a mugshot, at a prominent location on the page. It does not have to be the first thing they see when they land, but it should not take more than a second to find either.<br /></li>
<li><b>Focus: </b>You want laser focused content on the landing page, and that includes navigation. Do not keep all sub-categories of your site in the navigation. If you want people to visit a specific page like About Us, that's okay. Contact Us - definitely. Learn More - yes, if you are pre-selling through your landing page. Home page - naturally. Keep the navigation near the top and at the bottom of the page so that it is easy to find.<br /></li>
<li><b>Limit: </b>Using too many keywords to optimize is especially problematic if you just have a squeeze page. Use the page for one purpose only, and limit the keywords it can be found for. Again, your landing page is only for targeted visitors who want what you promised them. Limit also the info you ask on your subscription form: an email is all you need. </li>
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<br />When you have a landing page with a clean design and content relevant to your ad, you not only make sales, but build a reputation as an honest marketer. When you have reputation, you have return visitors and a stable SERP placement - compelling reasons, surely, why you should not ignore landing page optimization.<br /><br /><b>Author Bio:</b><br />Jason Smith is an online manager for BCVAWEB - <a href="http://www.bcvaweb.com/video-production-rates.html">video editing dallas</a>. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.</div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-74256843476993804422013-03-04T09:06:00.001-08:002013-03-04T09:06:49.359-08:007 Essential Tools That Can Help You as a Guest Blogger<div dir="ltr" style="text-align: left;" trbidi="on">
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Whether you are trying to get more <a href="http://top10-seo-tips.blogspot.com/2013/03/3-innovative-way-to-drive-traffic-to-your-blog.html" target="">traffic to your blog</a> or working on improving your reputation as a freelance writer, <a href="http://top10-seo-tips.blogspot.com/2012/02/key-tactics-for-successful-guest-post.html">guest posting</a> on other people's blogs is something that carries a lot of weight. You get credit for what you write, establish your reputation as an expert in your field, and get backlinks to your own blog. When you write for others as opposed to when you are adding content to your own blog, you have to be doubly careful. Your posts will make or break your reputation. Indeed, the quality of your posts must attain a minimum level to be accepted at most blogs. It is not enough to be a good writer: you must have proofreading skills as well. You will also need images appropriate to your posts. There are quite a few things that you will need to make the most of your time. Listed below are 7 essential tools that can help you as a Guest Blogger.</div>
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<b>1. Language tools</b><br />
WordWeb has been around for quite sometime now. It is a lightweight dictionary cum thesaurus which sits on your system tray.<br />
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Paperrater.com will check your paper for grammar, plagiarism and style and provide explanations regarding them.<br />
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Grammarly.com is the newest site for checking language usage and more. Grammarly is available as a browser extension and an MS Word integration. You can avail of the entire package if you buy a subscription. If writing good articles in flawless English is a priority for you, it wouldn't hurt to give it a try, especially since it has a 7 day trial.<br />
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<b>2. Capture tool</b><br />
When you are making a post - especially when it is some kind of tutorial, you will need to catch the action that you describe in real time and illustrate your posts. There are a number of screen capture utilities available. Some of them, like the FastStone Capture, have an image editor included. However, such elaborate software comes for a price. Use AnalogX 'Capture' instead. Capture is a very lightweight free program that takes screenshots of the desktop or the active window. It is also free.<br />
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<b>3. Image Editing Tool</b><br />
You don't need to learn Photoshop to optimize your images. Use Irfan View instead, which is lightweight but versatile. It also plays video files.<br />
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<b>4. Image Finding Tool</b><br />
Instead of going over to stock photo sites, you should head straight to Flickr. Use the ones that display a creative comments License: you can use them so long as you credit the author.<br />
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<b>5. Video Tool</b><br />
The Freemake Video Converter is a free Windows utility that converts video files and makes them web ready. You can also create videos on your own and even from images. When you have to make a post where using multimedia is an option, this software comes in handy.<br />
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<b>6. Organizing Tool</b><br />
Evernote is an MS Word (or Open Word) alternative that is much more than just a word processor. You can organize your entire portfolio, notes and images and even take screen captures with this utility. It creates a searchable database as you add documents to it. If you blog regularly you will be quite lost unless you keep track of things. The free version addresses most requirements and is a must if you are seriously into blogging or freelancing.<br />
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<b>7. Social Networking Tool</b><br />
When you are guest-blogging, you obviously want people to know about your work. However, being successful at your job usually leaves you with little time for networking. If you depend upon Tweeter to publicize your work, you would need to tweet multiple times a day to reach followers from different time zones. Ditto with Facebook where your status updates will be lost amongst numerous others unless you keep updating at set intervals.With Bufferapp you can schedule tweets and Facebook posts and streamline the entire operation. This is a web based app that costs $10 per month but has a free plan as well. The free plan is obviously limited, but there is a lot that you can do with it.<br />
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The 7 essential tools that can help you as a guest blogger have been divided into seven broad categories. This is because things change, and what is free today can very well come for a price later. If you focus on the categories, you will be able to find alternatives to almost everything that has stopped being free. Always keep your guest blogging repertoire updated and you will find writing a breeze.<br />
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<b>Author Bio:</b><br />
Jason Smith is an online manager for Right Lawyers - who are <a href="http://www.rightlawyers.com/divorce.html" target="_blank">experienced divorce attorney</a>. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.</div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-1886292069414409922013-03-04T08:44:00.003-08:002013-03-04T08:44:34.026-08:003 Innovative Way To Drive Traffic To Your Blog<div dir="ltr" style="text-align: left;" trbidi="on">
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Every blogger wants traffic, and with uncommon sources, there is less competition. If you can get somewhere before others did, you can receive a huge spike from an untapped source and even write about it and stand out as an expert. Unfortunately, most methods of getting traffic have been done half to death at least. It is difficult if not impossible to find a source that no one else knows about. Still, here are 3 innovative way to <a href="http://top10-seo-tips.blogspot.com/2012/03/excellent-techniques-to-boost-traffic.html">drive traffic to your blog</a> that are yet to be exploited to the fullest.<br />
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<b>1. Pastebin.ca</b><br />
Previously this site had a dot com address. This is actually a code sharing site where only text is allowed. You cannot put live links or anchor texts in the documents that you create. According to Dig Site Value, Pastebin receives 4,653 unique visits per day. Create an account at Pastebin and paste your stuff there. Make sure your article is one that generates interest. Techniques that may be used in an HTML enabled environment do not work here. The traditional method of giving something of value to receive something else in return seems the only way to impress the visitors here. Select your keywords, use them in the text body, in the title and in tags. Set the document expiry date to 'never' and add a link to your site under the title and near the bottom where the article ends.<br />
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Present yourself as an expert in your field. Set up a small collection of useful articles in your niche. Update at regular intervals. Treat this place like a mini blog. Visitors from Pastebin are ones that are truly interested in your work - they will take the trouble to copy-paste your link in the browser to reach your site. Being too persuasive may be counterproductive with such an audience. Even if they do not buy anything, if your content is reasonably good, they will stick around to read. Such visitor retention ought to help your search engine ranking.<br />
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<b>2. Yahoo Answers</b><br />
Real people asking real questions - a goldmine not yet fully explored. Bloggers are beginning to catch up, though. Select your niche and answer questions. Don't just write anything off the top of your head. If your answer gets voted as the best answer, it will remain on top of all others. You can put in live links to show where you have gathered your information from. Do not keep inserting your own link in all your answers - or, if you must do that, make sure you have included other sites too. If you fail to do this, your account will be banned in no time.<br />
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Yahoo Answers is particularly valuable because if you go through the questions carefully, you can find out who is interested in buying. Beats having to sift through zillions of keywords to find the 'buying' ones. This, of course, translates to targeted visitors, again.<br />
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<b>3. Document Sharing Sites</b><br />
There are a number of sites like Scribd and Docstoc that will let you upload a PDF or a PowerPoint presentation, and optimize your content with keywords. Create a useful document that will arouse interest in your product so that readers may be enticed to visit for more. Create accounts in as many such sites as you can monitor properly and simply upload your document after saving it as PDF (free software like Open Office can do that for you). Include links to your site; add affiliate links too if you are into Affiliate Business.<br />
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For this to show results, you must optimize the document as you would a web page. Browsers can render PDF files without requiring it to download - this simply means that a PDF is indexed by search engines. This did not happen with old versions of the software when the rendering used to be done as an image. You will receive targeted visitors from among your readers as well as from search engine results.<br />
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There you go - 3 innovative <a href="http://top10-seo-tips.blogspot.com/2012/05/7-tips-to-increase-your-blogs-weekend.html">way to drive traffic to your blog</a>, as promised. Did we say 3? Here's a bonus fourth method: use an online resource like Odiogo to transform your posts into podcast. Why limit yourself to readers alone? Now you can have listeners as well, and podcasts are iPod friendly too. Follow the simple instructions to set up a valid feed ID from your RSS feed, and you will have tapped into a relatively unsaturated method of getting visitors to your blog.<br />
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<b>Author Bio:</b><br />
Jason Smith is an online manager for Superior Notary Services. He is an expert on SEO & PPC tactics and in his free times likes to read and understand about <a href="http://www.superiornotaryservices.com/" rel="" target="_blank">traveling notary</a>.</div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-21501435504902263092013-03-02T09:56:00.001-08:002013-03-02T09:56:15.848-08:00How to Promote a Brand without Using Facebook<div dir="ltr" style="text-align: left;" trbidi="on">
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If you are currently struggling to get your brand known in the industry, then you must learn how to promote your brand through more effective strategies aside from Facebook. Even though there are many businesses that are benefiting through the advertisement methods on Facebook, it isn't the best way to advertise a brand. The chances of actually getting people to click on your ad while on Facebook is very small, because there are so many competition. Besides, you will be wasting money on Facebook ads and not even get the needed advertisement you were expecting. There are many other ways to market a brand, and those methods are free and are way more effective than people think.</div>
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<b>How to Promote a Brand without Using Facebook</b><br />
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<b>Making Use Of Mobile Marketing</b><br />
The average person spends at least three hours on their phone everyday, and that isn't even including the time when they are emailing or surfing the web on their phone. Therefore, when people get texts promoting a brand, whether they like it or not, they will read what your brand has to offer. It is a simple business method that not many businesses are doing at the moment. It is fast way to get more people know about your brand while it doesn't involve you wasting any time. Plus, textile possible customers will not involve wasting anyone's time because they can read the text whenever they want.<br />
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<b>Making Use Of Email Marketing</b><br />
You should also consider to <a href="http://www.best-seo-tips.net/seo-articles/email-marketing-tips.html">make use of email marketing</a>, as over 40% of people read all the email they receive. There are so many people at the moment who don't know how beneficial email marketing can be for them. This is exactly why it is a smart way to advertise your business. Since not many businesses are doing this method, there is less competition. It is very simple and will really benefit anyone when trying to increase their recognition of their brand.<br />
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<b>Making Use Of Affiliate Marketers</b><br />
One of the greatest and free ways to promote your brand without using Facebook is through simply making use of an affiliate marketer. When you have affiliate marketers promoting your brand, you will be gaining lot of sells without actually doing anything. The only downside is that you will need to give those affiliate marketers a percentage of whatever products they have sold through promoting your brand. This is a very smart way to market a brand that sells intriguing products because it doesn't involve wasting anytime whatsoever. Although you do need to give affiliate marketers a percentage of what they sell, they will really help you brand gain a tremendous amount of recognition:<br />
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<b>Creating Blogs To Promote Your Brand</b><br />
You could also hire artists or writer articles on a blog that revolves only on the promotion of your brand. This is a very simple yet intelligent way to promote your brand because it is completely free to <a href="http://www.best-seo-tips.net/website-optimization/blog-creation.html">start a blog</a>. This method will even increase your online presence, allowing for people to easily search for your brand online. There are so many people who don't know how beneficial a blog can be for their brand, therefore making it a method with less competition than other promotion strategies. Blogs are very beneficial when it comes to promoting brands because there are many people online that just surf the web to read interesting articles.<br />
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<b>Creating Videos To Promote Your Brand</b><br />
The last method that will also benefit your brand is simply making videos on YouTube that are promoting your brand. There are millions of people on YouTube everyday, therefore if you can get a quarter of those people to watch your brand promoting video, it will be able to gain a ton of recognition. Creating videos will involve taking time and promotion of those videos, but it still is a very effective strategy that will really benefit you. Your videos don't need to be professionally made because all it needs is to show people how beneficial your brand is and how it can benefit them.<br />
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If you want to have your brand known by more people in just a short period of time, then you most definitely should consider to make use all of the effective strategies stated above. When you know how to promote your brand, the process of gaining more recognition for your brand will become a lot easier.<br />
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<b>Author Bio:</b><br />
Jason Smith is an online manager for AnySizeBasket.com - which offers <a href="http://www.anysizebasket.com/instock_baskets.asp?catid=4">parts dipping baskets</a>. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.</div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-82306106287125898952013-01-29T08:38:00.003-08:002013-01-29T08:38:41.084-08:00Connecting Social Media with Google Analytics<div dir="ltr" style="text-align: left;" trbidi="on">
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Measuring Return On Investment on social media used to be difficult because all of us needed a new paradigm to test conversions. Should I measure success by likes, comments, traffic to my main website, others? These and other questions needed answers in the form of tools and establishing new metrics. <a href="http://top10-seo-tips.blogspot.com/2012/05/importance-of-seo-and-social-media-in.html">Social media marketing</a> is here to stay, that is why we needed new tools to measure results in order to improve them.</div>
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<br />Most tracking is done by "listening" to social media conversations, which means counting likes, tweets, comments, sentiment analysis and what is happening overall. But the question remains, is this the best way to measure Return On Investment?<br /><br />Connecting Social Media With Google Analytics answers this question by providing users with a reliable way to measure how all this activity affects the bottom line. I will show the elements responsible to make this a reality:<br /></div>
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<li><b>Overall Analysis: </b>Where do your visitors come from? do they like your content or do they become a bounce statistic? Each website wants to achieve specific things, therefore setting up goals matching business goals and testing how close your offer is to consumer's demands is now possible. The most important benefit from Google Analytics in general is new knowledge in the form of insights provided by how your visitors behave. When adding social media to this mix it becomes a powerful source of actionable information so you can be able to tune your website and offer in accord to behavior from visitors from these social sources.<br /></li>
<li><b>Foundations: </b>The first step is using the latest version of Google Analytics. Although Google rolls out new specs incrementally there are always deadlines to upgrade to the latest version. It is always advisable to be among the first in trying new features because sometimes the only way to learn about cutting edge specs is through trial and error. If you are using the latest version, the first step is identifying your cornerstone traffic sources. These traffic sources can be the ones providing you the most visitors, the most conversions and specifically the ones most important to achieve your business goals. In this phase you should determine which social media sites where you have a profile provide more traffic for you.<br /></li>
<li><b>Advanced Segments:</b>Once these social media traffic sources are determined the next step is the creation of Advanced Segments for these websites and to divide this traffic on order to see individually what these visitors do inside your website. There is always the choice of creating various Advanced Segments if you wish to see the difference among each other. As an example you can create an advanced segment for Twitter, Facebook and of course, Google+ in order to compare them side by side according to your criteria.<br /></li>
<li><b>Traffic from Different Sources:</b><br />Once you are in the phase of adding advanced segments you can add filters to divide traffic sources from the same <a href="http://top10-seo-tips.blogspot.com/2012/05/pinterest-latest-social-media-site-with.html">social media site</a>. This gets increasingly important in order to test for promotions and advertising and its Return On Investment as I mentioned in the first paragraph. It is at this point where the powerful tools brought to you by Google aid directly in measuring not only the effectiveness of your advertising and efforts but to see where you can improve by checking the ratio of traffic and conversions themselves.<br /></li>
<li><b>Integration:</b><br />When the investment or presence on social media is considerable you might want to use other tools to check your efforts outputs. This is where Google shines by providing best in its class API's support to 3rd parties which add extra value to your social media Analytics. An example is Hootsuite, which besides providing you with tools to measure your conversations you can integrate it with Google Analytics. The tracking features enhance the base specs of Google Analytics by making it less time consuming to check several websites at a time, all in a single dashboard. The credit goes to Google Analytics because they make it possible.</li>
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Connecting Social Media With Google Analytics gives you the possibilities to track your impact. The predefined reports are also the standard to test the effectiveness of your individual or team's effort by pre-selecting Key Performance Indicators (KPI) brought to you by best practices and the talented guys at Google. Analyzing Social Media gets increasingly easier and this only helps to fire its already booming explosion and reach.<br /><br /><b>Author Bio: </b>Jason Smith consults companies on online marketing, product development, and strategy. During his free time he enjoys reading about human behavior and visits <a href="http://www.searchlightfellowship.org/san-jose-main-fellowship/" target="_blank">christian church san jose</a> regularly.</div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-59861905372823262862013-01-29T08:18:00.001-08:002013-01-29T08:18:12.696-08:00Common Mistakes That You Might Be Making With Your Social Campaign<div dir="ltr" style="text-align: left;" trbidi="on">
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You have heard successful stories about companies that have reaped numerous benefits from developing and implementing effective social campaigns. Walking down that road has not been easy for you as you can't just seem to get anything from it. The problem could be that you have not come up with good social campaign to get the desired results.</div>
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<br />Some of the common mistakes that you might be making with your social campaign include:<br /><br /><b>Not Measuring Results</b><br />This is not a new mistake to marketers as the concept is overlooked. All people do is set the measurements in terms of trends, volume, mentions, geography, word clouds and age etc. It is however important to measure all the information that pops up online. This will help you to gain valuable insight on the relationships as well as patterns that work. Finally, you need to consider the impact the campaigns have. This is the only way you will know whether they are working to your advantage or not. If not, this can help you come up with measurable and specific actions.<br /><br /><b>Not Setting Clear Objectives</b><br />This is one of the common mistakes that you might be making with your <a href="http://top10-seo-tips.blogspot.com/2012/08/benefits-that-businesses-get-from.html">social media campaign</a>. Most companies usually set up pages on Facebook and Twitter without really knowing what to do with them. You need to think carefully about the reason why you are creating the pages. Is it to attract people to the site? Build brand awareness or is it an avenue where you will be getting feed back from clients whether it's to make comments or air their complaints. Having clear cut objectives go a long way to ensure you run successful campaigns.<br /><br /><b>Limiting Yourself</b><br />When people talk about social media, most companies usually think that the only available options are Linkedln, Twitter, YouTube and Facebook. This is not true because even though they are the most popular there are still other options that people can use to make their businesses better. Look out for various options to have a variety of platforms that can be used to interact with potential as well as existing customers. This way, you will also be able to tap into a different market of those people who don't like to be associated with mainstream <a href="http://top10-seo-tips.blogspot.com/2012/05/pinterest-latest-social-media-site-with.html">social media sites</a>.<br /><br /><b>You Don't Interact</b><br />You cannot just set up pages and leave them to run themselves. This is one of the common mistakes that you might be making with your social media campaign. Most companies usually say that they do not have time to run the pages as they are busy handling other core issues of the business. If you ever find yourself in such a situation, it would be better to hire a social media consultant to do the job, interacting with your customers regularly helps to make them feel special and this leads to loyal customers who also invite their friends to your page because of the great service they get.<br /><br /><b>You Lack an Attractive Landing Page</b><br />If you don't know how to create a landing page, it could be the reason why your social media campaign is not working. A successful campaign usually consist of a great prospect that is channeled through social medial sites which links to a landing page on the official website which in turn will bring in a new customer. This implies that if you don't work on the landing page, you might not get to the stage of getting new clients. This also means that you will not be able to track ROI (return on investment. Without this there is no campaign you are working on.<br /><br /><b>You Don't Have a Sales Campaign</b><br />There are quite a number of people who think that social media can only be used for building brand awareness and nothing else. This is actually not true as it can also be used to drive sales by developing sales campaigns on the pages. This way, you will get more customers to help in the growth and expansion of the business.<br /><br /><b>You Don't Re-market</b><br />Not re-marketing your ideas is also part of the common mistakes that you might be making with your social media campaign. Not everyone who visits your page will automatically become a customer. Maybe they will come back later and purchase items thus you ought to always plan on re-marketing strategies that could end up giving you great results.<br /><br /><b>Author Bio:</b><br />Jason Smith is an online consultant for <a href="http://www.bbc.edu/graduate/master_of_arts_abwe.asp" target="_blank">ABWE</a>. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation. In his free time he likes to study about web designing and practice Jiu Jitsu.</div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-6767759942984609162013-01-27T01:03:00.003-08:002013-01-27T01:03:45.661-08:00How to Analyze Your SEO Competitors<div dir="ltr" style="text-align: left;" trbidi="on">
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Do you want to succeed in increasing your search rankings on some of the targeted search engines? Sounds overwhelming right? If you have a feeling that regardless to whatever you do, you have no luck with search engines, then one of the probable reasons may be that the competition is really tough and you just cannot afford, not to have an eyeball on your competitors. Nevertheless, you will also have to analyze your strategies too, as there may be a possibility that you are doing the things wrong.</div>
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To succeed in business, it is important that you understand how to analyze success and failure of your competitor. Here are a few simple tips to follow to ensure that you receive heavy traffic on your site as your websites do well in the search engine ranking.<br /><br /><b>Analyze SEO Competitors:</b><br />Whether or not you face tough competition in the SEO business, you need to be vigilant about your competitor's strategies. Following are a few tips to make your work easy:<br /><br /><b>Find Out Your SEO Competitors:</b><br />Before even you know who your SEO competitors are, you cannot really analyze their strategies and determine a counter-plan. Thus, you at first need to identify your competitors first;in an off-line business it is quite easy, unlike in other cases. One of the easiest method to find out all your competitors for your targeted keywords is to enter the keyword in the desired search engine and jot down the list of sites, which pop up above your site, in the search result page. These are your competitor sites.<br /><br /><b>Visit Competitor's Sites and Analyze:</b><br />Now that you have the list of your competitors, next step is to visit their sites and understand their features. How is the site designed, how much and how good is the content, are their URLs static or dynamic, etc. are some questions that you should seek information for.<br /><br /><b>Analyze Competitor's Keywords:</b><br />Keyword has always been the 'key' for SEO's success. Understand which keywords your competitors are using and compare it with the keywords selected by you. You might be using the wrong keywords.<br /><br /><b>Check the Competition's Backlinks:</b><br />To attain good search rankings backlinks are another factor that SEOs count on. See where your competitors have got them from. While analyzing your competitor's backlinks, if you come across some popular sites that you did not know about and have given backlinks to your competitor, ask if they can give a few backlinks to you too.<br /><br /><b>Analyze Page Rank and Other Factors:</b><br />Once you have analyzed how well your competitors are managing backlinks and which keywords they are targeting, the next thing you can verify is how is their page rank on the popular search engines. You may analyze other factors such as their indexed pages. How many indexed pages your competitors have with the search engines.<br /><br /><b>Social Media Presence:</b><br />Social media has become the most popular source of traffic pulling these days. To succeed, you must evaluate how is your competitors' presence on social media.<br /><br />Being successful in web business needs a strong and successful search engine optimization. If you have been frustrated about how your efforts have been in vain to increase your search engine ranking, then you need to know what is going wrong. Moreover, if something is not going wrong, then what is it that your competitors are doing additionally to improve their rankings. Above given tips will help you analyze your SEO competitor and proceed to your goal of becoming top rankers in popular search engines.</div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-57665391904627294782012-12-17T18:05:00.000-08:002012-12-17T18:05:27.026-08:00Introducing 'DonorPro Links' - A Free SEO Tool<div dir="ltr" style="text-align: left;" trbidi="on">
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Search engines use automated bots called crawlers to leech visible content on the Internet. Then, using specialized algorithms, a database is built and a numerical value called PageRank is assigned to websites. When you search for information, the search string is matched with the database and those websites with the highest PageRank are returned. By optimizing the website, you can improve your page rank and the traffic. SEO is a gradual process and it takes at least 3 months to see the improvements. Creating and publishing content is just part of website maintenance and you need analyze the data about the traffic and other aspects. DonorPro Links is a tool that can generate reports about the websites and the ranks assigned by search engines. We'll have a look at DonorPro Links here.</div>
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DonorPro was designed by TowerCare Technologies and it's the company's flagship product. DonorPro is a donation management system and companies that use it have reported up to 40% increase in productivity. It simplifies the donation processing steps and automatically generates reports. The DonorPro suite has online donation management system, email, work processing tools, event management tools, label generation tools and inventory management. There are a lot of predefined fields that can be customized by the user. The company also has fundraising projects like DonorPro Links.<br /><br />DonorPro links is an online tool that can be used to generate reports about the various parameters of your website. TowerCare provides DonorPro Links free of cost to nonprofit organizations. The website optimization reports generated by the free online tool can be used to strategize new SEO techniques. This is a unique service that is aimed at offering economical SEO solutions. The data that is generated by DonorPro Links can be customized and tailored according to the organization's needs.<br /><br />The company has stated that they are interested in offering a service that will streamline the evaluation of SEO reports. By evaluating the reports, companies and organizations can understand the value of optimization. Even those without any knowledge in SEO can analyze the data and see the improvements in traffic flow and the changes made on the website. Generally, SEO consultation is an expensive process and may not fit within the budget of most nonprofit organizations. DonorPro Links will offer a free service and improve the visibility so that people can donate. <br /><br />DonorPro Links can be acceded at http://donorpro.rankmechanic.com/<br /><br />The interface is fairly simple. To generate reports for a website, you need to key in the URL. The online tool then gives you a score between 0 and 100. The scores are divided into 5 slabs with a base of 20 points. The score between 0 and 20 is categorized as New, between 21 and 40 as Emerging, between 41 and 60 as Fairly Important, between 61 and 80 as Popular and 81 to 100 as High Visibility.<br /><br />If the score is not in the 81 to 100 point slab, then DonorPro Links generate reports about the possible issues. The possible issues listed are CSS Galleries Search, Document Links, Social Links, Dmoz Listed, News Listings, Linking Domains, Content Links, Total Links, Online Reputation and Page Rank.</div>
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The company also offers SEO services that you can subscribe to. The packages are valid for 3 months and you can extend it up to 12 months. By using the free SEO tool, nonprofit organizations can now optimize their site in a more economical way. <br /><br />This is a guest post by Mark Bennett of Onlinecomcast, a site that offers savings and current information on comcast cable and internet. Visit us at <a href="http://www.onlinecomcast.com/comcast-internet.aspx" target="_blank">http://www.onlinecomcast.com/comcast-internet.aspx</a> to know more, as well as other Comcast.com services.</div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-30859119554975509032012-12-11T18:54:00.001-08:002012-12-11T18:54:42.952-08:007 Tips on Creating SEO Friendly Blogs<div dir="ltr" style="text-align: left;" trbidi="on">
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SEO stands for Search Engine Optimization. The better your SEO is, then the higher your website/blog is ranked on the Search Engine Results Pages (SERPS).</div>
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There are <a href="http://top10-seo-tips.blogspot.in/2011/06/search-engine-optimization-tips-to.html">a lot of guidelines about SEO</a> that people are mistaking for rules. People feel that guidelines for SEO are rules, which must be obeyed--this is not the case. There are rules about negative SEO that are going to get your blog or website punished, but the positive guidelines are not going to guarantee you any search engine ranking success. If you do not follow these guidelines, it does not mean you are doomed to failure either.<br /><br />The tips in this article are simply guidelines that will improve your SEO friendliness. This means that your blog will be more likely to rank highly on the search engine results pages. Unlike what other articles tell you, following SEO rules does not guarantee success--it just makes it more likely. Here are seven tips on keeping your Blog SEO friendly.</div>
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<li><b>Use a tag cloud:</b> Blogs are allowed to list the words that relate to their posts. For example if your post is about flowers, you could have tagged words about the types of flowers, or broad terms such as "plants" and "gardening." A tag cloud is a very good little graphic that is readable by search engines, but looks pretty too. It is recommended for a SEO friendly blog.</li>
<li><b>Do not insert keywords:</b> Keywords should appear naturally within a body of text. If they do not then you should reconsider the content of your text. When you are finished you are able to turn a few keywords into their synonyms, for a better SEO benefit. For example, you may turn "dog" into "k9s", "puppy", "bitch", and "dogs".</li>
<li><b>Keep the sentence syntax legible:</b> It is okay to add in your own personality and to mix up the structure and format of your post to suit it, but by-and-large, your sentence syntax (structure if you will) must be able to be read. If it is too hard to read then it is not SEO friendly.</li>
<li><b>Link to and from related content: </b>Links to and from related content will make up strong links, and strong links are what you need increase your blogs SEO friendliness. Links to other websites are also good things; just make sure that they are related to your content.</li>
<li><b>Use the H1 tags:</b> You need to learn how to use H1 tags on a blog. The rules are a little different for websites and blogs, but by-and-large, you need to start using them. When you create a header like the numbered ones you see on this article, you should put them in a H1 tag or make them bold. You should also try to add some keywords into them. The search engines will pay more attention to them if you do.</li>
<li><b>Break up your text and use the bold function: </b>It is important that you break up the text and make smaller paragraphs. The benefits of this are not immediate, but will help to show that your website is user-friendly when the Google admins view it. You can also use the bold function to highlight any keywords that you feel are important to the blog, but do not do this too often on one post; otherwise, you dilute the effect of it.</li>
<li><b>Reference anything you copy:</b> Duplicate content is bad, so if you are quoting someone you should reference the piece. Look up the most current Google rules on referencing to be sure you do not break the rules.</li>
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For more information Visit <a href="http://www.royal-essays.com/" target="_blank">http://www.royal-essays.com</a>. This website will help you to solve all problems with writing different essays and research papers according to the rules in the UK.</div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-17583027301346363742012-11-27T07:24:00.001-08:002012-11-27T07:24:54.088-08:00What Is Stopping You From Video Marketing?<div dir="ltr" style="text-align: left;" trbidi="on">
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Video marketing has quickly risen in popularity and even became one of the most craved forms of online advertising. But does that mean that your company can benefit from this type of promotion too?</div>
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Truth is that many people still avoid video marketing due to the fact that they don't have the latest technology in terms of cameras, microphones and editing, and they don't think that the success of a business can be achieved without them. If you're one of them, I have some good news for you: most people don't care about the video's backstage.<br /><br />Although its perfectly true that for attracting the attention of first-rate investors and sponsors you're going to need a top video crew, for the average individual it won't matter whether you look like James Ford or like the regular postman. Instead, the quality of your message is the one that will make a difference.<br /><br />Let's take the following example: you own a local gym and you want to attract more people to it. Now imagine that a normal person, like you and me, browses the YouTube in search of new training methods and "accidentally" comes up to your video. Do you think that person will care whether your training suit is Adidas branded or whether you're joggers are the latest in their line? Most likely no, that guy would rather want to see what you have to say, and why your gym is better than the others (i.e. providing a spa, a clean environment, and modern facilities and so on). The same example is available in many other cases, and whichever your business might be, a little video promotion can prove very rewarding on the long term.<br /><br />Remember that while you spend several thousand dollars hiring marketing experts and purchasing the best video equipment, some other regular Internet marketer is sitting in front of his hand-held camera, recording his own video, posting it to a popular site, such as YouTube, and earning thousands of dollars by himself, without any actual help. At the same time while you're worrying about haircut and costumes, a perfectly normal 16-year-old child is videotaping his own skateboarding tricks and funny experiments with the help of his iPhone camera, and getting loads of subscribers on DailyMotion. That's why acting fast is very important.<br /><br />If you're still finding excuses to start videotaping, many of your opportunities get lost in the process. Consumers don't just wait for a certain business to cross their way, they go on and search for the right alternative, and you end up losing several potential customers.<br /><br />While it's also true that your first videos might not be perfect, due to various conditions (such as background noise, bad lighting etc.), most people won't care at all. How come? Well, let's have another example. Let's say that a random Mark Smith is looking for a way to travel cheap and fast from Atlanta to New York, all while another David Smith is desperately searching for a way to fix his broken car. Both these people need actual solutions to their problems, and they won't have time to notice your make-up or your hair-style. Instead, if you can provide well researched information and offer them ways to overcome their problems, you're going to have them as subscribers for life. That's the true power of video marketing.<br /><br />What's more, the only thing you'll need to create your first videos is a camera, regardless whether it's a web-based prototype or even one that is integrated into a Smartphone. Depending on the way you intend to record your videos, you might also need a screen capture application, for showing your visitors how to do certain things on the computer. Video editing software might also come in handy, but note that most PCs and Macs already have basic ones reinstalled, so you only need to practice using them.<br /><br />Before recording your first video, you might actually take some time to plan what you're going to say in it, and maybe also get accustomed with the additional software (hint: there are a lot of videos on YouTube which explain step-by-step on how to do almost anything). Then, you're free to start.<br /><br />Also, don't worry about the few minor mistakes that get in your way, since they only help you to improve yourself on the long term. And as an ending note, while you're gaining valuable experience, your competitor is still struggling to find that perfect camera.<br /><b><br />Author Bio:</b> Jason Smith is an online consultant for <a href="http://www.hitchesforsale.com/hitch/motor-home/" target="_blank">motor home hitches</a>. Jason likes blogging about online strategies that are related to SEO, Content, and PPC & Lead generation. In his free time he likes to study about web designing and practice Jiu Jitsu.</div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-20707560566933785012012-11-18T00:57:00.003-08:002012-11-18T00:57:58.307-08:00SEO Friendly Web Development: Is It Really Needed?<div dir="ltr" style="text-align: left;" trbidi="on">
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With the kind of aggressive market that we have today, it is vital for businesses to obtain and maintain an online presence. Internet users search for almost everything in the cyberspace. A study has reveal that users do online searching before making any purchase decision. Thus, it is essential for a business to have a website that will efficiently represent them in search results. </div>
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A business website becomes its face and can influence a decision on its favor. However, merely having a website will not be sufficient. It is also vital for a website to appear in the search results of a search engine when people look for relevant keywords. This is so because not everyone searches using the name of a certain website. More often than not, people search according to their necessity. This is normally the service or product that they are looking for or the information that they need. If your website will not emerge in search results as people do search for something, then it is as if your website is dead. But don't worry as there is a remedy for this.<br />
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So, how can you ensure that your website appears in search results? Why must search engines select your website to appear in the first page than the other thousands of websites that are more relevant to the keyword? This is actually where the job of Search Engine Optimization (SEO) comes into play. While SEO incorporates a lot of things like content, site architecture, obtaining links from other websites, drive traffic and many more, this article will talk about the job of the SEO friendly web development of your site.<br />
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<b>SEO and the Need for It</b><br />
SEO and web development should go together. Most of <a href="http://www.impingesolutions.com/" target="_blank">offshore web development</a> companies nowadays are integrating SEO in the process of web development. However, a lot of businesses do not realize the significance of the job that SEO does in a web design, and disregard the benefits that SEO can take to their site while in the developing stages.<br />
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If a website is SEO friendly, it becomes simple to drive traffic to it. For instance, a lot of technologies can make a website to appear good but they are not search engine affable. If your web development utilizes most of these technologies, in that case you might be blocking or impeding a search engine as it attempts to access the contents on your site. If the search engine cannot easily and promptly access the content on your site, then it will not rank high in many search results. It has to happen with site architecture, technology decision, navigation and a lot more. With this, the role of SEO to your website becomes important.<br />
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Your website's content is also an essential part of SEO. Prior to getting your site ready, your web developer must know what your site is about. Once he knew of this, he can create a list of keywords that internet users may use to obtain information that is in your website. Putting the correct amount of keywords will help your website to get better rank in search engines. If the keywords are included to the content when the web page is being made, it will then save time and money since you need not go back to an already made web page to change the contents for the purpose of SEO.<br />
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SEO is vital in developing a website. If a website is SEO friendly, then will it begin ranking and will draw visitors from various search engines.</div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-59403718944307560452012-11-18T00:36:00.002-08:002012-11-18T00:36:59.404-08:00SEO You Have to Know<div dir="ltr" style="text-align: left;" trbidi="on">
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There's no getting around it. There are elements of SEO that small business owners have to know in order to succeed. The good news is that there are tips from SEO pros that you can utilize yourself. Many entrepreneurs and business owners simply don't have it in the budget to have a full-time web content writer on the team.</div>
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However, if it's possible, hiring a contract or freelance SEO professional can provide a serious boost. Understanding SEO takes knowledge, experience and skills that only an <a href="http://www.webpagefx.com/" target="_blank">SEO company</a> can provide. Consider it part of the marketing budget. In the meantime, here are some SEO tips to start using today.<br /><br /><b>Understanding Keywords</b><br />SEO is built on the idea that customers are searching for you. However, they're going to take whatever closest to your business that-pops up on the first page of Google. You need to move up the Google ranks and this requires the right keywords and phrases. The fastest route to success?Start thinking like your customers.<br /><br />If you're a florist in Boston that also ships nationally, what are your potential customers searching for? "Boston florist", "flower delivery Cambridge", and "flower shop cheap" are all things that your audience might be typing into Google. Pepper these phrases naturally throughout your web site and social media platforms. The key word̶ not keyword - here is natural.<br /><br /><b>Leave the Robotics to NASA</b><br />There was a time when SEO creation meant jarred writing that was stuffed full of awkward keywords. Google Panda, the software that decides your fate on Google pages, no longer likes this fill-in-the-blank approach. You need to inject SEO keywords and phrases while maintaining a natural, conversational tone. This is obviously more difficult than it seems.<br /><br />A good rule of thumb for small business owners is no copying and pasting. If you're a national retailer, switching out one city for another will kill your SEO ratings. Chicago crystal animal frames, Atlanta crystal animal frames and Portland crystal animal frames are not unique SEO content. You will quickly lose Google Panda's favor.<br /><br /><b>You Have to be Unique</b><br />Unique content is 100% original and created for each page of your web site. Is this hard work? Definitely and it's why more businesses are hiring professional web content writers. Otherwise, it reads as spam and you'll never move up Google's ranks.<br /><br />Google doesn't expect you to be a professional writer (although it certainly doesn't hurt). What's expected of great SEO is putting in the effort to write unique content, wisely utilizing your key words and phrases, and spending time developing your online presence.<br /><br /><b>Check Out the Competition</b><br />When you're brainstorming keywords and phrases, go ahead and Google them yourself. Your competition is right there for you to freely borrow their SEO skills. You'll be faced with a plethora of competitor's sites complete with bolded keyword phrases that are ensuring their top status. Start using these words yourself.<br /><br />Create a spreadsheet of SEO words and phrases that work. Checking out what your competition uses is a great way to expand your reach. The companies that rate the highest are doing the same thing to you. That's why you need to take advantage of the invaluable information that's right at your fingertips.</div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-18345921366713433852012-11-07T06:41:00.001-08:002012-11-07T06:41:14.736-08:00SEO Tips for any Budget<div dir="ltr" style="text-align: left;" trbidi="on">
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It can be quite tough to compete online with your competitors if they have lots more budget than you, after all – if you're a small business on a budget and they have high profile SEO agencies and online marketing professionals on their side – you might even feel like giving up.<br />
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Because of this, it is important to try and find techniques that you can utilize with any budget – or even without a budget, whether that budget is big or small. This means that the only things these SEO tips will be costing you – is time and effort. Something we can all spare at some point in the day. <br />
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This article will aim to give you some tips that you can use no matter what your budget is.<br />
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<b>Find wasted link equity on your website</b><br />
You want to make sure that you're utilizing as much of your link equity as possible, particularly you you're working to a small budget and can't consistently build new links. A neat little technique you can use here is to find where your internal link equity may be wasted a bit.<br />
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Start by running a crawler such as Screaming Frog across your website. When it is finished, go to the response codes section and look for any 302 redirects. If you find them, check to see if they are meant to be 302 (temporary) redirects or if they should be permanent. If they are meant to be permanent, then make sure you change them to a 301 so that they pass as much link equity as possible. Better still, change the link so that rather than going via a redirect, they link directly to the target page.<br />
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<b>Give internships to local students</b><br />
Quite often, students at your local college or University will be looking for work over the summer or non-term time. You can try and hire some of these and get them to work on your SEO campaign. There are a few ways you can utilize them and use their skills, such as:</div>
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<li>Writing content for your website</li>
<li>Finding link building targets and getting contact details</li>
<li>Outreaching to people via email or phone</li>
<li>Running your social media channels like Facebook or Twitter</li>
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There are probably loads of things you can think of. You can also be quite creative depending on your niche too. For example if you operate in the fashion niche, you could try to work with fashion students.<br />
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<b>Offer guest posts to related blogs</b><br />
This one doesn't have to cost you any money but it can take a bit of your time. You can spend some time researching good quality, relevant blogs in your niche, then contacting them to see if they will accept a guest post from you.<br />
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If they say yes, you can then write the article for them and send it over. This can contain a link back to your website. This can be a very low cost way to build good quality links to your website. It can also be a great way of building relationships with bloggers in your niche too.<br />
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<b>Sort out your server</b><br />
Ensure your server is working properly and working well. All this SEO work you're working so hard for isn't going to be any use if your audience can't even load the website because it keeps crashing. You can compare different servers and hosting agents on comparison websites like <a href="http://www.whoishostingthis.com/" target="_blank">www.WhoIsHostingThis.com</a> and find the right one to fit your niche and the kind of industry your website is in too. Read through reviews and compare the different providers – and then watch as your website performs better, and the user experience becomes better – eventually improving SEO.</div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-3420703210269433152012-11-03T11:00:00.000-07:002012-11-03T11:00:04.808-07:00Social Media Have an Impact on My Rankings<div dir="ltr" style="text-align: left;" trbidi="on">
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"Search Engines-searches-changes" this is the latest flow-chart in the market. The search styles see a change on a daily basis. But now a days social media has just hiked up the frequency of changes. Facebook, Twitter, Linkedin are the rulers of the backlinks.</div>
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Also there are chances that social media may sooner or later take a step bigger than search-engines in promoting online businesses. It's expected that the coming year, 2013 may see such statistics coming up. Also it's suggested that the web-marketers and PR professionals should give more attention to social media as they can just re-format the whole trend of online visibility.<br />
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Also the facts say that before Facebook took-over the online visibility was an integration of several measurements- SEO site compliance on site structure and Meta tags/content, directory link submissions and qualified and relevant site/blog linking. And finally the whole resulted in 800 million active customers.<br />
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Also the whole game saw a big change in 2010, when Google officially announced the acceptance of the supportive hands of Facebook.<br />
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Now the whole track rests upon the evolving technical supports. Thanks to the blogging platform that help the web-masters to post their content successfully so that they can promote their businesses. The variation in these blogging tools is doing a great deal in the market. Further those blog tool properties like Wordpress, support integration of social plug-ins and necessary content for social sharing including video, effective product/service literature and tagged imagery.<br />
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So if you are a web-marketer or a PR you are in a high need to know the ways you can use social media to increase your SEO rank and ensuring a great traffic:<br />
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<b>1. Define Your Brand</b><br />
Before giving a start, one must try to gain full knowledge about parallel working social media optimization/ search engine optimization strategy. Also try to grow synchronization among the content developers of your team. You must give a wholesome approach. Also you should grab the hold of the reader's attention in such a way that turn out to be your regular user.<br />
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<b>2. Find Your Keyword</b><br />
There are no common principles or strategies on which the SEO practice rests on. Even there are no principal books to explain content development and sharing, and not even for keywords. Also when it comes to online businesses then the concern shifts from an obvious competition to the visibility of keywords.<br />
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You should be aware of the answers to the questions like what is an approximate evaluation of your product. What kind of review you expect? How can you become the market rulers? What X-factor your page shows that people should follow it? Get these answers so that you can work well and grab an interested bunch of viewers.<br />
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<b>3. Create a Plan of Action</b><br />
Once you are done with creating the targeted keywords, you need to plan out your actions. But don't forget to co-ordinate your plan of action with your SEO strategy. You should keep in mind to include all these in your list of strategies- content types and frequency, such as a weekly webinar production and planned outreach per social channel and media (social) buys/ads with effective messaging and resulting goals.<br />
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<b>4. Don't Forget SEO Basics</b><br />
If you are looking forward to the technique to rank your website high on a search engine you should always keep the below mentioned points in mind:</div>
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<li>Always go for business-animating keywords.</li>
<li>Never forget to study the ABCs of SEO.</li>
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Now when you have planned your steps accordingly, now you need to take care of another set of actions:</div>
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<li>Interact with your social and search team to decide and customize your strategies. As they may come up with many new ideas.</li>
<li>Also remember that similar to search engine optimization, social media optimization should also never rest.</li>
<li>Do concentrate on consistency.</li>
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So if you are well optimized with your strategies your Social Media hike cannot be hurdled unless you remain vigilant about the surroundings and the diversion of the interest of the viewers.<br />
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Authored by Sara Bruce. She is an SEO analyst and an avid blogger. If you come across any negative reviews about your Business/Services do visit our pages on '<a href="http://www.lemonpeak.com/reputation-management/remove-negative-results.html" target="_blank">Remove negative reviews</a>' & 'Remove rip-off reports' to get rid of it.</div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-51440271616298557342012-11-03T10:39:00.005-07:002012-11-03T10:39:48.041-07:00Make Money Online with Triond<div dir="ltr" style="text-align: left;" trbidi="on">
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Well, if you are wondering on how to monetize your passion for writing, then this article will guide you in doing so. There are numerous websites that pay you for your content, based on page views and ad clicks. One such popular website is Triond that allows you to publish articles, videos and photos. Triond manages a network of websites with niches ranging from literature to business, sports, home improvement, finance, health and wellness. All you need to do is register with Triond and start publishing original content. This simple and easy to engage content publishing website is a popular hub for passionate writers and bloggers who would like make some extra money as secondary income.</div>
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Triond is a safe website that offers writers greater flexibility and limitless article publishing opportunities. Moreover, it also provides the much required publicity on the Web with search engines like Google and Yahoo. Webmasters and SEO experts use this website for building backlinks. Writers can write on any topic of their interest, while finance, career development, home improvement and money making are some of the popular topics. To kick start your monetization campaign with Triond, register with the website and select a comfortable payment mode. Triond supports three payment types: PayPal, Western Union Money Transfer and Google AdSense, so you can select any one of these options.<br />
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Once you are registered with the site, you can start writing and publishing right away. Once you are done with your content, go to the submission page and paste your content. To provide additional information about your content, give your content a title and description, and then choose the category that best suits your content. Finally, finish off with suitable tags and images (if needed) before submitting your content. Your content will not be published instantly. It will be evaluated and reviewed by the Triond team. Normally, your content will be reviewed within 48 hours and the outcome will be intimated to you by mail. Again, the approval time for your article depends on the quality of your content and once you have gained a reputation you can get your content instantly approved.<br />
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Upon approval, your content will be published on one of the numerous websites managed by Triond based on the topic and niche. Once published, your earning potential commences and it may go up depending on the number of page views. You can view the entire list of all your published and pending content under the Dashboard tab. When your content is rejected, the Triond team will intimate the reason through an e-mail. In certain cases, they may ask you to make some changes and resubmit your content. There are three ways through which you can money on Triond. Page views, more the number of page views the more cash you will earn. Google AdSense, if the visitor clicks on the ads placed on your content page you will get a 50% share of the Google AdSense revenue. Referral, this system was launched by Triond in order to get more registered members. If you refer people to Triond you will get a 10% share of the referrals' revenue.<br />
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The revenue calculations on Triond are that you get a penny for every five page views your content receives. On top of this you also get a share of the Google AdSense revenue. The page views will increase over time and there is no upper limit to the amount of money you can earn. On an average, Triond writers earn about $5 to $20 each month with certain writers making more than $200 a month. So what are you waiting for, start writing for Triond and expand your earning capabilities.<br />
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Tanya Hansen, a freelance writer for Homesecurityreviewsite.com - offers full home security to help protect your family, assets from burglary and other crimes. <a href="http://www.homesecurityreviewsite.com/" target="_blank">Home Security Companies</a></div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-6786142641774343982012-11-01T09:06:00.000-07:002012-11-01T09:06:24.777-07:00How to Optimize your Retail Website for Search Engines<div dir="ltr" style="text-align: left;" trbidi="on">
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The online retail sector is extremely competitive and optimizing your website for search engines is key if you want to be successful. This isn't an easy task; even some of the biggest high street brands are guilty of committing crimes against retail SEO, but just because the big boys have slipped up, doesn't mean you have to make the same mistakes. Here are some handy hints if you're looking to boost your retail company's search rankings.<br />
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<b>Keep Your URLs Relevant:</b><br />
How have you structured URLs on your page? Say for example your company sells hats, if you click on a product page for a top hat, will the URL be related to top hats or just a code or serial number? If the URL is related to your products, it will be much better for SEO than a completely unrelated URL. A URL that has nothing to do with your product will not help your SEO efforts at all, keep them linked to the product and you will notice much improved results.<br />
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<b>Don't Rely Too Heavily On Images:</b><br />
If you're running a retail website, it can be tempting to rely too heavily on large images of your products to make your site look more appealing to potential customers; this however is a bad idea because unfortunately, images will do nothing for your website's search engine optimization efforts. These days, the best way to optimize your website will be with plenty of good quality, original text. If you have very little text on your homepage and it relies heavily on flash, something has to change if you want to see your site shoot up those search rankings.<br />
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<b>Get as Many Backlinks as Possible:</b><br />
If you can secure backlinks, links from other websites back to your site, search engines will identify with your site as being relevant, otherwise why would someone have linked to it? It's great if you can amass plenty of backlinks, but you should concentrate most of your efforts on receiving backlinks from popular and reputable websites as one of these will count for far more in search engine algorithm terms than 100 from small, poor quality websites.<br />
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<b>Unique Content on Every Page:</b><br />
You should have good sized chunks of high quality original text on every single page of your site. It doesn't matter if you use text to describe products or give advice to customers on how to get the best out of particular items you sell, as long as the text is original and there's plenty of it on every page, you'll be on your way to making your website better optimized. Remember, don't get lazy and copy text you have found anywhere else on the web, it will have an adverse effect on your search rankings.<br />
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<b>Don't Become Fixated By Keywords:</b><br />
Search engine optimization is no longer about focusing on cramming as many keywords onto your website as possible, these days content is king. All of the major search engines now have highly sophisticated algorithms to compile their search results, meaning that pasting keywords everywhere on your site is more likely to be flagged as spam rather than being identified as a relevant website to the user's query.<br />
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Posterita is revolutionary new <a href="http://www.posterita.com/" target="_blank">retail point of sale software</a> that allows chain stores and single stores to manage every aspect of their operations via an easy-to-use web-based platform.</div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-30113835948649179512012-11-01T07:17:00.002-07:002012-11-01T07:18:25.009-07:00What to Consider Facebook Shares or Likes for Effective SEO<div dir="ltr" style="text-align: left;" trbidi="on">
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Many relate search engine optimization with the use of appropriate keywords. However, the social media has gained in popularity, which has made it a popular channel for internet marketing.<br />
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With the increasing popularity of Facebook, it is important to understand the shares and likes for effective search engine optimization on the social platform. Research has proved that a strong relation exists between the rankings on the search engine and Facebook. This makes it essential for online marketers to establish effective strategies so as to improve their page rankings through Facebook.</div>
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<b>Sharing Versus Likes</b><br />
The Like button is a strong feature that has taken internet marketing to another level. This has offered businesses with an opportunity to sell their products and services at no cost. It is amazing how many people get to read catchy content on Facebook. However, the challenge lies with ensuring that the content reaches out to the target market. This is the reason why search engine optimization has to be integrated with the likes on Facebook so as to improve on page rankings that will enable the content reach the required market.<br />
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On the other hand, sharing is extremely powerful since it creates backlinks. The backlinks are able to lead readers back to your site, which increases visibility. By sharing information, more users are engaged with your content hence your site will receive increased traffic. Sharing has actually proved to be more effective for search engine optimization as compared to the likes.<br />
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<b>Relevant keywords</b><br />
The content posted on Facebook should contain relevant keywords. This attracts the spiders on the search engine causing your page to receive high page rankings. Ensure that you keep posting fresh content using appropriate keywords. The title tags should be very catchy so as to entice the reader to share the content with their friends who may also share with others and the cycle goes on. The trick behind coming up with fresh content is using descriptions that entice readers. You can further use the content to build links.<br />
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<b>Sharing content</b><br />
Website designers need to embrace search engine optimization using a different approach. Facebook has provided an open graph that enables users to either recommend or like the content. By liking the content, the user simply clicks on the like button and the content is shared to his or her friends. This is the reason why only useful catchy information should be shared. Once the content has been liked, it shows up on the open graph search. It is worth noting that Facebook is acting like an independent internet conglomerate. This is evident from the powers its provides users on sharing information and updates.<br />
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<b>Quality of the content</b><br />
Catchy as the content may be, it must comply to quality standards. SEO and content go hand in hand. If you publish poorly written content, the search engine will not improve your page rankings. It is important to note that the search engine is attracted to high quality content. Therefore, ensure that the content published on Facebook is able to attract the search engine so as to receive high page rankings.<br />
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There is definitely a relationship between Facebook and the search engine. Evidently, Facebook is making noticeable efforts to increase their visibility of content through the search engine. With the progression of this relationship, Facebook will have a bigger effect in the world of internet marketing. Those who assumed that the existence of social networks would kill search engine optimization should review their stand. while comparing shares versus likes in regards to search engine optimization on Facebook, sharing is definitely more effective.<br />
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<b>Author Bio:</b><br />
Jason Smith is an online consultant for Maxwell systems that provide <a href="http://www.maxwellsystems.com/" target="_blank">software</a> solutions . Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation. In his free time he likes to study about web designing and practice Jiu Jitsu.</div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-88242770722114925702012-10-23T08:41:00.001-07:002012-10-23T08:41:18.151-07:00Effectively using Tags for WordPress SEO<div dir="ltr" style="text-align: left;" trbidi="on">
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WP is not just a great blogging platform, but is also a powerful content management system. Today several simple websites are built on the WP platform. Though WP is widely used, it can get a tad frustrating at times. Many are still unaware of the full potential of this platform too.<br /><br />Many people are unsure how to use tags for WP, and some even wonder if it is worth the bother. If you use them correctly then yes, tags can be very effective, and you can optimize your WP site for SEO purposes without black hat techniques.</div>
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Tags are hunted for and indexed by search engines like Google. So they help to drive traffic to a website. Tags enhance the visibility of your site whether your site is new or an existing one with a good reputation.<br /><br />Remember that tags and keywords are not the same, and that too many tags will also not help. Keywords are usually found throughout the post, quite possibly in different spellings and form. For example, if you are writing about graphing designing, you could use keywords like graphic design, graphic designer, graphic design graphics, and so on. But using tags this way is not recommended at all. You will understand why I am saying this,when you read a little further.<br /><br />Content management systems and social media sites make use of tags for quick identification of photos, music and videos. Organize your tag cloud well, and visitors will find what they are looking for in just one click.<br /><br />You can also use tags to take visitors to archived posts (related to the current one) directly, rather than leaving them to scroll through the entire archives. If they have to do that, you can bet your bottom dollar that they will quickly leave. But of course, you need to really set it up properly.<br /><br />Enable tag indexing and they can help build your site topic authority. It is also a good practice to choose from the tags that are most used rather than create new ones that are redundant. Also bear in mind that tags are case sensitive. For example, you write a post tagged 'loan defaults New Jersey'. After some days, you have something more to add, so you post new info and tag it 'New Jersey loan defaults'. That is a redundant tag. Topic authority is diluted and visitors will not be able to read all the related posts because of the different tags.<br /><br />Using longer tags rather than single word tags are also more likely to drive traffic to your site. This is because users generally tend to write phrases when searching for info on something; therefore the search engines will also place more emphasis on finding posts with such tags.<br /><br />You can make use of widgets and plugins to display your tags in a drop down list or as a tag cloud. One of the really neat tag clouds I have seen is in the app Status Shuffle, available on Facebook. Check it out when you next login to your FB account.<br /><br />Clean up your tag cloud if you have a lot of redundant tags. It will take time and effort but your topic authority and the overall usability will be greatly enhanced.<br /><br />Index either your tags or categories, but not both. Under Sitemap Content, you can decide what you will allow in your XML sitemap. If you blog more frequently, it would be better to index tags, but if you blog only say, once a month, then you need to index categories.<br /><br />It makes more sense to use the excerpts rather than the entire content as this will ensure that duplicate content issues do not arise.<br /><br />You can set WP for tags this way: In Genesis or similar updated WP framework, select 'Display Post Excerpts' under Theme Settings. For older versions, you need to alter your .php files for archives or utilize a plug-in.<br /><br />This article has been brought to you by Roy Fernandezof acquiweb.coma site that offers savings and current information on Comcast cable and internet. Have the best <a href="http://www.acquiweb.com/" target="_blank">comcast cable company</a> and internet provider for your home.</div>
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.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-56750871733998148922012-09-11T09:00:00.000-07:002012-09-11T09:00:28.998-07:00Role of Facebook and Twitter in SEO<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;">Since the Panda and Penguin updates to Google's search algorithm, Google has started taking 'social signals' into consideration while deciding a site's ranking. Bing soon followed suit and now the web truly has a social layer that has been fully integrated in to the way it works. Facebook and Twitter are by far the biggest social networks out there currently. Twitter, for the most part acts a broadcast medium where anyone can follow anyone, while Facebook is much more controlled in its scope with most people preferring to add people they know. Whatever the nuances of each service is, it is now clear that search engines keep track of what happens on these networks. This is unsurprising as nearly every user of the Internet in the West has both a Facebook and a Twitter account that they check and use every time they go online. What's more, the popularity of Smartphones has led to the explosion of people using these services use while on the move.</div><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-Ksr_vxe3jRU/UE9f89lof7I/AAAAAAAAAXk/o9wMywJdqYc/s1600/twitter_facebook.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://3.bp.blogspot.com/-Ksr_vxe3jRU/UE9f89lof7I/AAAAAAAAAXk/o9wMywJdqYc/s400/twitter_facebook.jpg" width="400" /></a></div><div style="text-align: justify;"></div><div style="text-align: justify;"></div><div style="text-align: justify;">In the case of Facebook, Bing has access to the data stream which allows Bing to factor in features like 'Like' and 'Share' in their search results. Google too tracks this activity through Facebook like and Share buttons that are popping up on every website. The Twitter data stream is used to identify the links that are re-tweeted by users of Twitter. Search engines today give a lot of importance to the number of times links are re-tweeted. Sites that have their URLs re-tweeted by lots of users get significant improvement to their Page Rank.</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">Searchmetrics, a player in the SEO industry recently showed that a site that does well in SEO also tends to have a lot of correlated social shares. They also showed that the converse is true. Thus improvement in a site's Page Rank is fast becoming a tool to gauge the effectiveness of a particular social media campaign. Google uses all the social signals generated by Google Plus to improve search results. This is particularly evident when you search for information on a particular topic and the first result you see is an article that has been shared in a significant number of Google Circles. To date, Bing does not have a similar strategy for ranking pages that are shared a lot in Facebook, though this is bound to happen sooner rather than later.</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">The logic behind search engines adopting social signals as part of their ranking methodology is simple. Crawler bots can only understand a page from an algorithm's perspective, whereas a human is more likely to recommend a page based on its quality and usefulness for humans. It follows that pages recommended by other human beings are better and should be ranked higher.</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">Searchmetrics has also noted that both Facebook and Twitter have a strong impact on search results and page rankings. Facebook results have a correlation of 0.37 while Twitter results still lag behind with a correlation of 0.25. A possible explanation is that while Facebook reports 700 million users, Twitter reports just 250 million users. This level of correlation alone is more than enough for Internet marketers to incorporate social media as a key component of their social media strategy.</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">This article has been brought to you by MyTechHelp - a leader in providing support across various products brands and tech devices for individuals and small businesses in need of instant tech help. <a href="http://mytechhelp.com/apple-support.aspx" target="_blank">click here</a></div></div>.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-26318367676854328312012-09-05T09:11:00.001-07:002012-09-05T09:11:15.079-07:00How To Make Your Google Ads Work For You<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;">You already possess some experience in context advertising: you have an ads, keywords, negative words, right Geo-targeting. But for some reason your competitors have better positions, their ads look more attractive and "clickable"? You do not have to go for professional help - to solve this problem is enough to know a few simple tricks of writing ads for contextual advertising in Google. Maybe it's time to optimize your ads!</div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-dc2qxRcY484/UEd5c1dmS8I/AAAAAAAAAWo/_JHq4z8sYuY/s1600/google-ads-work-for-you.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="253" src="http://2.bp.blogspot.com/-dc2qxRcY484/UEd5c1dmS8I/AAAAAAAAAWo/_JHq4z8sYuY/s400/google-ads-work-for-you.png" width="400" /></a></div><ul style="text-align: justify;"><li>At first, always use at least <b>two-three ads for each Ad Group</b>. You can't foresee which text will be more successful. In this way you can test your ads and choose the best one for your product. The judges will be users of search engines. After a few weeks you will be able to determine which of them your ads actually work and which ones fail and need replacement.<br />
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<li><b>Sell the benefits:</b> Try to put into your ads some information about discounts and special offers. It will make your ads more attractive than your competitors ads and encourage potential buyers to click on your advertise. Even a small benefit in the ad text can drastically change the situation.<br />
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<li><b>Include into the ad words that attract attention or induce to action:</b> Use in text words such as "sale", "special offer", "hurry up", "buy now"etc. Call your potential buyers to action. People want to be told what to do. It's old advertising trick - but it's works! But do not go to far and be too pushy. This may be interpreted as aggression and people turn away from your ad.<br />
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<li><b>Always add to your ad text keywords:</b> Ad text must include keywords. All about your future client think is a keyword that he entered in the search line. When the user see his query in your advertise - he subconsciously think that exactly you can give it to him. Also you can use keyword insertion to put user's request automatically into the title of your ad. This tool eliminates the need to create a separate ad for each keyword, but it greatly increases the relevancy of your ad.<br />
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<li><b>Use the links to relevant pages only:</b> As you know Google uses auction principle to decide which ad will be shown. In this sense, the very important role play relevance. If your text is relevant to your ad's landing page - you will have higher Quality Score and your advertise will have better position in the search results. Try to use words which are already present on the landing page. Everything must be connected: your keywords, your ads and your landing page. This is the basic principle of contextual advertising in Google. Following it you can save a lot on the price per click.<br />
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<li><b>Use the additional features and ad extensions (maps, phone numbers, more web page links, product images ):</b> This functions will make your ads more attractive and noticeable for potential clients. You can ad your phone number, tip your location on the map, ad some web page links such as "Contacts", "Online offer", "About us" etc.<br />
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<li><b>Display prices (if they are lower than competitor's price):</b> Also you can mention price in your ad, but it works only if your price is lower than your competitors price. Affordable price has always been and will be good stimulus to make a purchase.<br />
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<li><b>Always remember about competitors:</b> Context advertising is also very cruel and ruthless world. You must always keep an eye on your competitors: monitor their positions, texts, new special offers. If your competitor has lower price - make your price more pleasant or propose teddy bears as a gift.</li>
</ul><div style="text-align: justify;">Check your ad texts and decide what you can add to make your ads in Google more effective.<br />
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<b>Author bio:</b> Joe Craven is a specialist of context advertising and social marketing of <a href="http://www.essaywritingservices.com/" target="_blank">EssayWritingServices.com</a>. He writes articles on various topics that deal with internet marketing, branding and business promotion in the internet.</div></div>.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0tag:blogger.com,1999:blog-2192843941474602734.post-68259131725370359772012-09-05T08:56:00.001-07:002012-09-05T08:56:13.475-07:0010 tips for Effective Searches in Google<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"></div><div style="text-align: justify;"><b>Certain word or phrase</b><br />
Do a site specific search and look for a certain word or phrase. Sometimes a website does not have a search bar built in, and it can be a pain to skim through every page. So go to Google and type in the search term, then write site: and enter the URL. For example, if you were searching for "shoes" at on burtons website you would write:<br />
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Shoes site:burton.co.uk</div><div style="text-align: justify;"><br />
<div style="text-align: center;"><img border="0" height="212" src="http://1.bp.blogspot.com/-zPODiH40dvA/UEd1vp6F2PI/AAAAAAAAAWQ/lX1jll2UdhE/s400/effective-searches-in-google.gif" width="400" /></div></div><div style="text-align: justify;"><b>Word exclusively</b><br />
In the Google advanced options, you can search for a word exclusively. In the options it says, "Has to include". You type in the word and the results have to include that word. Instead of going to the options, you can use quotation marks to search for that word or phrase exclusively.<br />
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For example, if you were searching for cheese, then you may have more luck using quotation marks:<br />
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"cheese"<br />
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<b>All the terms in the search engine</b><br />
Google searches for all the terms you put into the search engine. This does not have to be the case however if you use a This or That command.<br />
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For example, if you wanted a site that had either crystal blue wallpaper or randy orange wallpaper, you could put an "or" command between them, so as to bring up results for one or the other. Such as:<br />
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Crystal blue wallpaper OR randy orange wall paper<br />
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<b>Exclude words from a search</b><br />
You can exclude words from your search. This is easy; just place a minus sign before the word. This is handy if you are searching for one term that is similar to another. It helps to get rid of the many unneeded results.<br />
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For example, you may want details on "Top Hat" the musical and not the DVD film. It is good practice to put a comma after the search term(s). Therefore, you may type in:<br />
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Top Hat Musical, -DVD, -Film<br />
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<b>With synonyms and similar words</b><br />
Lots of words are similar but are not your word in particular, such as baby, babies, baby's. If you want the search engine to include synonyms and similar words then use the "~" symbol. So if you wanted a portable/movable/transferable shed, it would look like this:<br />
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~portable shed<br />
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<b>A stock ticker function</b><br />
Google has a stock ticker function, so if you want to look up a specific company, you can enter their specific stock ticker symbol and Google will give you information on them.<br />
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Stock information is put into a slightly different index category than other information because it changes so frequently. This is why Google have made it so that by typing in a stock ticker, one is able to find information straight away.<br />
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<b>Specific types of documents</b><br />
You may search for specific types of documents with a similar command that you use to look in a certain site, i.e. with the colon. If you were looking for PDF documents on eel migration patterns, you could do it using the filetype: command. It would look like this:<br />
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Eel migration patterns file type:PDF<br />
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<b>Area code locations</b><br />
Look up area code locations by typing the code into Google on its own. The area code is the numbers at the beginning of a landline phone number. Just type those in to see where the phone call came from.<br />
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<b>Words with the same meaning</b><br />
If you want to look up a words dictionary meaning and possible other words with the same meaning, you can type in the word or phrase followed with the word "definition".<br />
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This will give adequate results, however they are only based on Google rankings, so if a joker wanted to, they Google rank up a fake definition for a few days. This rarely (if ever happens), but to be on the safe side you can use the "define:" feature. So if you wanted to know what krocsyldiphic meant you can do it two ways by typing:<br />
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Krocsyldiphic definition<br />
Define:krocsyldiphic<br />
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<b>A phone number's origin</b><br />
Search for a phone number's origin by typing it in on its own. If the phone number has ever been indexed by Google then it will pick it out. Often you may find its origin, or sometimes will find forums where other people discuss how they have been called by the number and who it may be from.<br />
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Written by Sonia Jackson. Welcome to my web-site <a href="http://www.custom-essay-writing.org/" target="_blank">www.custom-essay-writing.org</a></div></div>.http://www.blogger.com/profile/04555568346525724562noreply@blogger.com0