Using Pop Culture to Generate Traffic to Your Site

When it comes to directing traffic to your website, then naturally your first instinct may be to employ the experience and skills of a top Digital Marketing Consultancy, but there is far more that you can do, too.  By all means hit the search engines for "digital marketing agency UK" as they are likely to know far more than you on the subject, but if you are working alongside them your chances are doubly as good!

One of the most effective ways to generate traffic to your websites is to use current events and pop culture.  Make sure that you are clued in on what is happening around the world regarding movies and books, TV shows and even celebrities.  The majority of people who use the internet will be doing so as a way of winding down, relaxing for the night and catching up on some celebrity gossip or checking out the latest movies.  This is when you want to sneak in – blog about the latest episode of Mad Men, gossip about the hottest new Robert Pattinson movie and even post some of the most popular music videos.  For example - the latest Avengers movie grossed over $200 million in the US opening weekend ALONE you can guarantee that this is being Googled!  Naturally you need to look at how exactly you can tie this into your own area of expertise, but it may come as a surprise to you how easy this is.  For example, you could create a blog post entitled:

"5 Ways in which a Digital Marketing Consultancy is like Hunger Games!"

It may look a bit ludicrous, but seriously – all you need is a little creativity!  There are absolutely tonnes of blogs out there boasting crazy little concepts and you may even find that tying your trade into the Wizarding World of Harry Potter or The Lord of Rings is far easier than you ever imagined.  Remember there are other bloggers who have utilised this tact to get themselves ranked higher on Google so if they can do it, so can you.  All you need to remember is to keep it fresh make sure that you keep your finger on the pulse at all times and create content for your site that is still appropriate.  Check out Google Trends, have a little look at the hottest celebrity news and capitalise on the most popular movies and TV shows of the CURRENT time.

Remember you don't even have to create a whole article based on pop-culture to have people directed to your digital marketing agency UK site even a few paragraphs or sentences could mean the difference between your potential readers clicking or simply scrolling on by!

Attribute to: Jag Ture, Cayenne Red.
Jag works for the London PPC Agency Cayenne Red, and has considerable experience in writing about the various elements of digital marketing practises including SEO, PPC and social media.

Read more ►

The Importance of SEO and Social Media in Online Marketing

The 3 little letters, SEO, start cropping up everywhere as soon as you start looking into online marketing. When it comes to web design most businesses make up a website and then think about the SEO afterwards. However if you want to try and get the rankings up in Google when designing a website you should have SEO in mind from the very start not after it has gone live.

Why? Well, there are 3 reasons; first of all this will mean your website is not too crowded with graphics and has decent content to view instead. Often when people design a website they can go a bit crazy with graphics, I know I am always tempted to do so myself! Yet, there is nothing more annoying than waiting for a website to load and you don't want to lose prospective customers that way. Second, obviously if you design the website with SEO in mind then half the battle is already won. You will have your key words already incorporated and the search engine results for your business are no doubt going to be better. Third, you don't have to pay! I wish I had invested in well written SEO rather than paying out hundreds for PPC when I launched my website. Then all you need to do is keep things fresh. Add relevant news to your site or add a blog feature, again with SEO in mind, and before you know it you will be creeping up those rankings in the search engines and enjoying more traffic on your site.

There is also another online marketing tool which has recently been getting a lot of attention too - Social Media. Pages such as Facebook and Twitter can make your site look professional as well as adding to that SEO needed to get you a top spot on Google. By maintaining good Social Media Management you can increase the engagement you have with the target audience and this is the fastest way to build up your reputation and expertise too.

Don't feel confident to produce high quality SEO content for your website or struggle with creating a Facebook or Twitter page? Then let the experts look after it! With the growth and importance of an SEO Consultancy and Social Media in today's use of digital marketing – this has become big business, so take advantage of this. The professionals can work out the target keywords you need and the right Meta tags as well as handling the design of the Social Media pages and website.

Where to go? There has recently been a hub of activity in regards to web design Berkshire. This specific area has recently blossomed with experts in the digital marketing field and now there are places where all aspects of your online marketing needs can be fulfilled. By letting one company handle your online marketing campaign you will also be provided with a consistent, streamlined strategy which effectively targets your desired audience.

Attribute to: Jag Ture, Cayenne Red.
Jag is a member of the digital marketing team at London based PPC Agency Cayenne Red. She is a regular contributor to the media on how companies market themselves in the digital age.

Read more ►