Using Pop Culture to Generate Traffic to Your Site

When it comes to directing traffic to your website, then naturally your first instinct may be to employ the experience and skills of a top Digital Marketing Consultancy, but there is far more that you can do, too.  By all means hit the search engines for "digital marketing agency UK" as they are likely to know far more than you on the subject, but if you are working alongside them your chances are doubly as good!

One of the most effective ways to generate traffic to your websites is to use current events and pop culture.  Make sure that you are clued in on what is happening around the world regarding movies and books, TV shows and even celebrities.  The majority of people who use the internet will be doing so as a way of winding down, relaxing for the night and catching up on some celebrity gossip or checking out the latest movies.  This is when you want to sneak in – blog about the latest episode of Mad Men, gossip about the hottest new Robert Pattinson movie and even post some of the most popular music videos.  For example - the latest Avengers movie grossed over $200 million in the US opening weekend ALONE you can guarantee that this is being Googled!  Naturally you need to look at how exactly you can tie this into your own area of expertise, but it may come as a surprise to you how easy this is.  For example, you could create a blog post entitled:

"5 Ways in which a Digital Marketing Consultancy is like Hunger Games!"

It may look a bit ludicrous, but seriously – all you need is a little creativity!  There are absolutely tonnes of blogs out there boasting crazy little concepts and you may even find that tying your trade into the Wizarding World of Harry Potter or The Lord of Rings is far easier than you ever imagined.  Remember there are other bloggers who have utilised this tact to get themselves ranked higher on Google so if they can do it, so can you.  All you need to remember is to keep it fresh make sure that you keep your finger on the pulse at all times and create content for your site that is still appropriate.  Check out Google Trends, have a little look at the hottest celebrity news and capitalise on the most popular movies and TV shows of the CURRENT time.

Remember you don't even have to create a whole article based on pop-culture to have people directed to your digital marketing agency UK site even a few paragraphs or sentences could mean the difference between your potential readers clicking or simply scrolling on by!

Attribute to: Jag Ture, Cayenne Red.
Jag works for the London PPC Agency Cayenne Red, and has considerable experience in writing about the various elements of digital marketing practises including SEO, PPC and social media.

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Google Penguin Update: Reconsideration Request Tips from Google

You can never get away with everything you do and Google agrees with it. Recently, Google came up with a new algorithm that acts as a crack down on aggressive web spam methods that are used by Black hat SEOs.

The various tactics comprise of:

• Stuffing of pages with keywords
• Developing a seemingly abnormal link profile
• Abnormal number of links that direct you to a website
• Anchor text that is teeming with keywords
• Spinning original articles and other content for creating new articles/content

According to Google, the Google Penguin the Penguin would work as an over-optimising penalty which would concentrate on keeping low quality websites away from the featuring on the SERPs. In others Google Penguin would strike these websites off their index i.e. deindex them. A key reason for this is that almost all these websites are merely spamming the web space and not even offering users the information they are looking for. Thus, making a better space for the good sites to breathe in and doing away with unethically achieved Search engine ranking.

Google has stopped recognising links between the network and the objectionable sites. According to a comment released during the release, Google will not disclose their main target for categorizing a particular site as spammer. Yet, in case of certain sites that have and have not been reprimanded the update is focused on a certain fraction of comparison between unnatural and natural site links.

If you are a website owner and wish to ensure your website is not blacklisted by one of the biggest search engine, you would simply need to follow some guidelines. Given below are some of them:

1. Don't fool your target users by directing them to your site using different content and feature different content on the site. This is usually called as ‘cloaking'.
2. The search engine optimisation would supposedly be good for your business exposure but don't follow certain tricks which would not help your users and merely give you a non-worthy search engine ranking.
3. Linking schemes are basically devised for increasing a websites ranking. While you are at it, make sure you steer clear from web spammers, as any such association might affect your ranking in the long run.
4. Make sure you use authorised computer programs for submitting pages or even keeping a check on your web rankings. This is advised to every website owner as such unauthorised programs tend to infringe the search engine Terms of Service. Google endorses the use of certain authorised programs that send automated queries to them.
5. You can evade Google's eye by avoiding private blog networks that allow guests to comment and make article posts. Don't forget these networks are on the Google radar.
6. Google has sounded the death knell for the age-old article marketing. Articles from ezines like Ezinearticles have now been classified as unnatural. 
7. A major hindrance to websites is being tagged as malware, innumerable pop-ups. Avoid getting into this arena as this would only make you lose your Google search engine page ranking.
8. Try and brush up on your social media marketing, blogs and website, as these would serve as a prime tool that can be implemented and efficiently used. Update your social media site details, upload some new profile pictures so that you are seen as active on your social media page and the target audience can easily connect with you and be aware of what you are offering or what are the new updates with regard to your company or the products or services you offer.

Author Bio: Sunny Popali is SEO Director at www.tempocreative.com, Tempo has pioneered a trouble-free process for clients to achieve a high-impact, impressive web site built for maximum ROI.

For over a decade Tempo has been Phoenix, Arizona and the USA's favorite web design and digital marketing firm.

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