Google Penguin Update: Reconsideration Request Tips from Google

You can never get away with everything you do and Google agrees with it. Recently, Google came up with a new algorithm that acts as a crack down on aggressive web spam methods that are used by Black hat SEOs.

The various tactics comprise of:

• Stuffing of pages with keywords
• Developing a seemingly abnormal link profile
• Abnormal number of links that direct you to a website
• Anchor text that is teeming with keywords
• Spinning original articles and other content for creating new articles/content

According to Google, the Google Penguin the Penguin would work as an over-optimising penalty which would concentrate on keeping low quality websites away from the featuring on the SERPs. In others Google Penguin would strike these websites off their index i.e. deindex them. A key reason for this is that almost all these websites are merely spamming the web space and not even offering users the information they are looking for. Thus, making a better space for the good sites to breathe in and doing away with unethically achieved Search engine ranking.

Google has stopped recognising links between the network and the objectionable sites. According to a comment released during the release, Google will not disclose their main target for categorizing a particular site as spammer. Yet, in case of certain sites that have and have not been reprimanded the update is focused on a certain fraction of comparison between unnatural and natural site links.

If you are a website owner and wish to ensure your website is not blacklisted by one of the biggest search engine, you would simply need to follow some guidelines. Given below are some of them:

1. Don't fool your target users by directing them to your site using different content and feature different content on the site. This is usually called as ‘cloaking'.
2. The search engine optimisation would supposedly be good for your business exposure but don't follow certain tricks which would not help your users and merely give you a non-worthy search engine ranking.
3. Linking schemes are basically devised for increasing a websites ranking. While you are at it, make sure you steer clear from web spammers, as any such association might affect your ranking in the long run.
4. Make sure you use authorised computer programs for submitting pages or even keeping a check on your web rankings. This is advised to every website owner as such unauthorised programs tend to infringe the search engine Terms of Service. Google endorses the use of certain authorised programs that send automated queries to them.
5. You can evade Google's eye by avoiding private blog networks that allow guests to comment and make article posts. Don't forget these networks are on the Google radar.
6. Google has sounded the death knell for the age-old article marketing. Articles from ezines like Ezinearticles have now been classified as unnatural. 
7. A major hindrance to websites is being tagged as malware, innumerable pop-ups. Avoid getting into this arena as this would only make you lose your Google search engine page ranking.
8. Try and brush up on your social media marketing, blogs and website, as these would serve as a prime tool that can be implemented and efficiently used. Update your social media site details, upload some new profile pictures so that you are seen as active on your social media page and the target audience can easily connect with you and be aware of what you are offering or what are the new updates with regard to your company or the products or services you offer.

Author Bio: Sunny Popali is SEO Director at www.tempocreative.com, Tempo has pioneered a trouble-free process for clients to achieve a high-impact, impressive web site built for maximum ROI.

For over a decade Tempo has been Phoenix, Arizona and the USA's favorite web design and digital marketing firm.

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Search Engine Optimization Tips To Improve Your Rankings

I would like to share with you a few search engine optimization tips to make your Website search engine optimization friendly and to make superior with no minimum search engine optimization skills on your end. Positioning on search engines can rely absolutely but not completely to a few serious factors known as Onpage search engine optimization and Offpage search engine optimization. Onpage search engine optimization can be all the content your site contains from navigation building, layout, structure, images, text, and more. Below are a few search engine optimization factors that can help your website to achieve better with no minimum search engine optimization skills on your end.

Keyword Research And Selection: Get all the time available to study for all your keywords and phrases to use for your search engine optimization campaign; keyword describes your area of business, products/services you are trying to promote.

No. Of Words Per Page: There isn't really such a thing as an optimal no. of words per page. However, it is known that having your relevant keywords to the top of the webpage is helpful for search engine rankings, as well as being helpful for visitors.

Keyword Density: Keyword density is the % of times a keyword or phrase appears on a page evaluate to the total no. of words on the page. The more times the keyword is repetitive on your webpage, the more will its density will be. In 100 word content, a keyword that repeats 4 times counts 4% in density. It is best advised to maintain your keyword density between 5% - 7%.

Alt And Title Tags In Images: If you are well-known with HTML language, you know about the image tag <IMG> that is used to show images in web pages. But search engines do not have the skill to read the images so it’s very important to keep a descriptive title on your image used in webpage. Title or Alt tag must be in one sentence (20-30 characters) if possible. This <IMG> tag supports 2 related attributes – “Alt tag” and “Title tag” – are both explain the image in words.

Use Text For Navigation: As I said, search engines do not have the skill to read the images content to your website. If you are using images in text navigation for any reason, search engines will not index the text used on images and links. It is best advised to make your navigation with text links in its place of images.

Use An Breadcrumb Trail For Every Page Created: Breadcrumb Trail is a navigation aid used in user interfaces. It allows users to keep track of their locations within documents or programs. Breadcrumbs normally show horizontally across the top of a web page, usually below title bars or headers. Breadcrumbs provide links back to every previous web page the user navigated from first to the current page. Typical breadcrumbs look like this:

SEO Tips > Website Monitoring > Link Building

This is a best way of explaining your website structure to search engines. A breadcrumb Trail aid to maintain your website well structured to Google and Search Engines.

Choose A Keyword Rich Domain Name And Improve Traffic: If you want your domain related to your targeted keywords to achieve better rankings on search engines and boost traffic to your website, then it is very important you choose a keyword rich domain name. While sometimes high-priced, keyword rich domain names can frequently add huge value in terms of SERP.

Header Tags:  If you are familiar with HTML language, you know about the Header tags that label your headline so that search engines will identify it as "important" on your web page. The header tags will make your title bolder so it will stand out. It is great advised that you highlight your main titles and give a heading tag on each giving priority to your title where <H1> and <H2> tag are the strongest and most important header tags to use in search engine optimization.

Avoid Hidden Text: Hidden text is when a text that is not visible to the user. Hidden text is just words on a website that are the similar color as the background or the page, and in result it is invisible to users, but still visible to search engine spiders to read. Due to an maximum use of hidden text by spammers to boost their keywords on a search engines, all main search engines changed their strategy when it comes to hidden text crawls. Therefore, the use of hidden text may effect in banning your website from any search engine and should be avoided.

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