The best way to make use of this is to act like a friend, and friendship involves give and take. You can't simply share lots of links and expect everyone to pay attention to them. Get involved with what other people are posting and they will be more likely to return the favour. Another factor in friendship is common interests. Make sure you target people who are likely to actually be interested in your product. Treat them like friends and maybe they will see your brand in the same light that they see their friends. Send it to anyone and everyone and it is spam.
You may well be able to gain a lot of clicks on your links by posting something completely irrelevant to your product that proves popular, for example a photo of Robert Pattinson may prove popular with teenage girls, but how will this sell your garden supplies?
Attribute to: Jag Ture, Cayenne Red.
Jag is a member of the digital marketing team at UK SEO Consultancy, Cayenne Red. She is a regular contributor to the media on how companies market themselves in the digital age.