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Tuesday, March 26, 2013

5 Tools That Can Help You Manage Your Social Media Accounts Easily From One Place

It is advisable to maintain only the number of social media accounts that you can regularly monitor. Building a social presence effectively takes time and patience, and, more importantly, regular interaction with your audience. The most obvious choices are Facebook, Twitter and Linkedin, but you could choose to add a few more if you could also think of a way to manage them effectively.

Logging into each site every day is not effective management. We have listed below 5 tools that can help you manage your social media accounts easily from one place: you just have to pick one - maybe two, depending upon your requirements.

This is a paid service with variable plans, has the facility to export data in CSV format, and offers excellent analytics. Crowdbooster will also identify fans / followers that are most interested in you so that you may isolate them and interact with them more if you wish to - and you probably should.

Most people are of the opinion that the auto-scheduler could do with a bit of improvement, but still, Crowdbooster is reasonably priced and gives you good value for money.

If you are not satisfied with the auto scheduling option of Crowdbooster, Hootsuite will provide you with a satisfactory alternative. Moreover, if you are fine with only five social media accounts, you can use Hootsuite for free. The analytics, however, are a paid service, and because of their comprehensive nature, well worth investing in.

NutshellMail email reports should be a good addition to your repertoire of social media management tools, especially If you are happy with networking on a few or all of the following sites only: Facebook, Twitter, Citysearch, Linkedin, YouTube, Yelp, Myspace and Foursquare. The email reports are graphic snapshots of your network activities and you can peruse them like any other business report. It makes sense to use this service since it provides you with the most basic management function at no cost. It would be like reading a newspaper about yourself just to stay updated when you are not going in for the more complicated range of activities offered by a tool like Postling.

Postling is one of the best there is, and especially with its SocialCast Reputation Management System, you can do a lot more than just monitor your social activities. Postling, as part of Local Vox, will give you free reports on your performance with suggestions for enhancement. You can also access a paid service with social media experts creating campaigns for you that are likely to be most profitable.

Apart from this, you get a daily digest of your activities every morning via email. Whenever you are mentioned on the Net, anywhere, you are notified so that you can take advantage of the conversation and carry it further to your advantage. The auto-scheduler is there, as it is with any other management platform, and so are the other standard features that you will find anywhere else, but the best part is the $1 full featured Trial for 30 days. If you are a small business thinking of getting a paid service, you really should try Postling before anything else.

Raven offers the most comprehensive package inclusive of SEO, PPC, Social Medial Monitoring and all the associated services required to run a successful business, small or big. While Postling is designed specifically for small businesses, Raven is what you need when the stakes are really high. And you don't even need to pay a dollar to try Raven for 30 days.

There is something else that you should probably have whether or not you are using these tools. And that is a dedicated email account for your social networking activities. You may not be allowed to log in as more than one user to the same email provider (if you have a favorite), but you can easily bypass this restriction by using two browsers. Use your regular browser to keep your regular email box open, and a different browser solely for the email dedicated to your social media accounts. Make it a part of your social media marketing strategy and you will never stand to lose a notification - plus, you will have everything more organized than ever.

Author Bio: Jason Smith is an online manager for Inbound Marketing Company. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.


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