- Social Media: including Twitter, Facebook, YouTube.
- Blogs: Bloggers can write articles about a business or talk about a company by commenting on articles.
- Reviews: Many websites have been created to allow consumers or customers to rate a business like, Google Places, Tripadvisor and Yelp.
What does reputation management include?
There are several actions involved in managing a business and its name online. Each of these activities has to be a part of a well-constructed digital marketing strategy:
- Crafting an online image: this involves having a personal website, social media accounts, blogs, web 2.0 sites, business directory listings, image portfolios, syndicated articles, etc. The benefit of this method is that a business can control the top listings of any search engine with its own information instead of having search results influenced by random comments or posts by strangers.
- Monitoring reputation: this includes being well informed about what bloggers or other Web users are saying about the business on different forums and media. Using paid and free monitoring tools, it's easy to collect valuable information and opinions -- both negative and positive about a business.
- Managing reputation: this involves controlling and responding to negative publicity with positive information about a business or a response by company leadership.
- Floating press releases: By uploading positive press releases about an organization to deal with the false complaints and allegations, online reputation management assists in maintaining a good image of an organization before the clients and audience.
One of such service providers that offer hi-end reputation management is Reputation Rhino LLC. The firm is best known for suppressing and removing negative internet content and providing comprehensive online solutions for individuals and business clients. For more information, log onto http://www.reputationmanagements.com or call 888-975-3331.