Fan page is the ideal platform for customer interaction. On your fan page, you can present any information about your company and attract your fans. One of the biggest benefits of fan page is that it allows you to connect with millions of fans. Facebook fan page breaks geographic boundaries and makes your business popular all over the world.
If you still have not grasped the power of a fan page, let me explain some of the major benefits of Facebook fan page design.
- Enhanced SEO: Facebook fan pages are indexed by all major search engines. That means whatever information about your company you may share in your custom fan page, Google will read it and give your site a better rank in SERPs. However, for better SEO, you should link your fan page with your website.
Linking your site with your fan page has another benefit as well. Some people love surfing corporate fan pages in Facebook and when they like a particular fan page, they visit the official site.
- You Can Use Your Branding Elements: Unlike your personal Facebook profile; you can use your branding materials in the fan page design and give your page a unique look. For instance, you can use your corporate logo as the fan page profile picture and match the fan page color scheme with your website design.
- Anyone Can See It: Your target customers don't have to be a Facebook member to see your fan page. Anyone can search for your fan page in Google and visit it. However, Facebook will always ask the visitor to sign up.
- Great Marketing Platform: Facebook has more than 500 million active users. No other online marketing medium will give you an opportunity to connect with so many people without spending a single penny.
- Unlimited Fans: Unlike your personal profile, unlimited number of people can join your fan page. You can share your new product images, video etc. on your wall and inform a global audience within minutes.
- Wins Customers' Trust: Fan page promotion is always better than a paid advertisement. Facebook "like" works like a recommendation and when people see that their friends "like" a company's fan page, they trust the company immediately.
- Cost Effective: When you develop your custom website, every new functionality increases your web development budget. For instance, if you want to create a forum for customer feedback, web designer will charge you extra money for the additional work. However, when you design a fan page, using free applications, you can easily organize polls and take your customers' feedback.
- Make Your Business Profitable: If you have an ecommerce website and want to increase your business, start offering discount coupons to the non-fan visitors. This marketing strategy will not only boost your business, but increase your fan base as well.