Meta tags are basically information codes inserted between your <HEAD> </HEAD> tags that belong to the HTML document generated by you.
This system was developed in the mid-90s to assist in narrowing down web searches, as the internet expanded beyond expectation. Used correctly, meta tags can be a valuable online optimising tool, ensuring that you are maximising public viewing of your website.
Meta tags are not seen by users, but rather their main purpose is to provide document information to search engines. They don't affect how the page is displayed.
- meta refresh tags
- meta robot tags
- http-equiv tags
- meta copyright tags
- meta author tags and many more
Creating Meta Tags
Coming up with the correct meta tag is essential in raising the ranking of your website. Be sure to use something that makes sense, i.e. inserting AAAA as a Meta tag to ensure your site is flagged up first is the wrong way to go about it and will in all likelihood be changed by the system operator.
Starting your meta tag with the letter A, in a sentence that makes sense and is relevant to your website is completely acceptable, i.e. "About the methods in which...". Also worth nothing is that your meta tag should never include any line breaks.
There are various online dictionaries regarding meta tags, which not only give you multiple options but also supply varying amounts of useful information and are most definitely worth checking out. A simple search of 'A Dictionary of Meta Tags' should lead you to some helpful sites.
Make sure you identify the most popular words people use when searching for an online service or product such as yours. There is a wonderful free Google tool (http://www.google.com/sktool/), which will assist you in finding the best keywords through a simple search. Make sure you have these keywords included in various sections of your website.
The next step is to build a 'back link' - where you post a link directly to your website from another website. Pick popular websites promoting a service or product similar to yours - either a company that has been in business for a while, or site which appears to have a high volume of traffic. You will then be able to enter a link within a comment through the blog or website, thus leaving your signature everywhere.
Other Useful Tips
All search engines work slightly differently, however some of the more popular ones use only the first 100 or 200 characters at the beginning of your document. A useful tip when creating mega tags is to ensure that the opening paragraph contains specific keywords accurately detailing what your site is about.
Make use of free online assistance, such as Google Analytics and Google Webmaster, which will give you essential information on who is visiting your website, where are they coming from and what searches you are appearing in.
About The Author: Amy Harris is a writer for FinancialTraining.co.uk - which helps British and international students find the right financial courses in London and the UK. Amy is an American expat herself, and enjoys helping people with their careers and business advice.