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Tuesday, November 27, 2012

What Is Stopping You From Video Marketing?

Video marketing has quickly risen in popularity and even became one of the most craved forms of online advertising. But does that mean that your company can benefit from this type of promotion too?
Truth is that many people still avoid video marketing due to the fact that they don't have the latest technology in terms of cameras, microphones and editing, and they don't think that the success of a business can be achieved without them. If you're one of them, I have some good news for you: most people don't care about the video's backstage.

Although its perfectly true that for attracting the attention of first-rate investors and sponsors you're going to need a top video crew, for the average individual it won't matter whether you look like James Ford or like the regular postman. Instead, the quality of your message is the one that will make a difference.

Let's take the following example: you own a local gym and you want to attract more people to it. Now imagine that a normal person, like you and me, browses the YouTube in search of new training methods and "accidentally" comes up to your video. Do you think that person will care whether your training suit is Adidas branded or whether you're joggers are the latest in their line? Most likely no, that guy would rather want to see what you have to say, and why your gym is better than the others (i.e. providing a spa, a clean environment, and modern facilities and so on). The same example is available in many other cases, and whichever your business might be, a little video promotion can prove very rewarding on the long term.

Remember that while you spend several thousand dollars hiring marketing experts and purchasing the best video equipment, some other regular Internet marketer is sitting in front of his hand-held camera, recording his own video, posting it to a popular site, such as YouTube, and earning thousands of dollars by himself, without any actual help. At the same time while you're worrying about haircut and costumes, a perfectly normal 16-year-old child is videotaping his own skateboarding tricks and funny experiments with the help of his iPhone camera, and getting loads of subscribers on DailyMotion. That's why acting fast is very important.

If you're still finding excuses to start videotaping, many of your opportunities get lost in the process. Consumers don't just wait for a certain business to cross their way, they go on and search for the right alternative, and you end up losing several potential customers.

While it's also true that your first videos might not be perfect, due to various conditions (such as background noise, bad lighting etc.), most people won't care at all. How come? Well, let's have another example. Let's say that a random Mark Smith is looking for a way to travel cheap and fast from Atlanta to New York, all while another David Smith is desperately searching for a way to fix his broken car. Both these people need actual solutions to their problems, and they won't have time to notice your make-up or your hair-style. Instead, if you can provide well researched information and offer them ways to overcome their problems, you're going to have them as subscribers for life. That's the true power of video marketing.

What's more, the only thing you'll need to create your first videos is a camera, regardless whether it's a web-based prototype or even one that is integrated into a Smartphone. Depending on the way you intend to record your videos, you might also need a screen capture application, for showing your visitors how to do certain things on the computer. Video editing software might also come in handy, but note that most PCs and Macs already have basic ones reinstalled, so you only need to practice using them.

Before recording your first video, you might actually take some time to plan what you're going to say in it, and maybe also get accustomed with the additional software (hint: there are a lot of videos on YouTube which explain step-by-step on how to do almost anything). Then, you're free to start.

Also, don't worry about the few minor mistakes that get in your way, since they only help you to improve yourself on the long term. And as an ending note, while you're gaining valuable experience, your competitor is still struggling to find that perfect camera.

Author Bio:
Jason Smith is an online consultant for motor home hitches. Jason likes blogging about online strategies that are related to SEO, Content, and PPC & Lead generation. In his free time he likes to study about web designing and practice Jiu Jitsu.


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