How to Promote Your Website Via SEO

That's right. You can promote your website using search engine optimization. I thought SEO was just used to bump your website up to the top of the SERPS, you say? Well, it is. But you can use it to promote your website at the same time. 

Here's how SEO is used to promote your website:

• Guest Blogging: When you guest blog and add your text link into the article you've written, you're not only generating backlinks back to your own website, you're giving the readers of the blog you're writing for an additional avenue back to your website. In other words, by providing another blog with quality content that reads well and is full of quality information, you're giving that blog's readers incentive to visit your site. Developing a relationship with readers is extremely important, and by doing so, you'll effectively increase traffic to your own site.

• Forum Posting: Forum posting is also another place where you can place your backlinks, but as with guest blogging, if you provide frequent users with quality answers and information, you'll be giving them incentive to check your site out. Try visiting a multitude of forums of varying topics related to your website like a Long Island used cars forum. If you only stick to one topic, you're missing out on plenty of other users who could benefit from reading your site.

• Link Exchanges: Many websites still do this practice because of how beneficial it is to both parties, but some may not like your requests. But if you can find sites willing to do this with you, you stand to gain a lot of traffic. Not only will you be promoting your site by being bumped in Google, you'll be gaining traffic by having users see your text link or advertisement right on the site you've done a link exchange with.

• Press Releases: Press releases are great for telling people about your website and what's new there, but it's also good for bringing people back to your site. By telling everyone that you have a new product or new section to your website, they'll want to come check it out for themselves. Who knows, you might even get more visitors that stay for an extended period of time.

These are just some of the SEO techniques that can promote your site. If you do these in tandem with others, you'll soon find yourself with a site full of more people than you could imagine.