A brochure or flyer is a leaflet that acts as a marketing tool for your company. Often found in the racks, front tables or stands of hotel receptions, etc., they are used to provide information to people, advertise products and services, etc. At times, brochures are distributed to people attending seminars or conventions. An effective flyer design is one that delivers information capsuled in such a way, that customers understand its objectives and take action accordingly.
As graphic designer who considers creating good stationery design a matter of challenge, should keep in mind the following tips while creating attractive flyers:
Think Before You Ink: As a graphic designer, you should decide the concept, theme and structure before starting off with a design. You should also determine the objective of designing the brochure and the people that will benefit from it. Most importantly, as graphic design is communicative design, you should make sure that the design you are opting for is appropriate for the audience who will receive it.
Maintain Uniqueness and Invest on Creativity: While you may follow the work of your artistic idol, you should never try to copy his/her design. Your designs should be unique, original and eye-catching. This will not only help your brochure stand out from the rest but will also give your client an edge over his competitor.
Know the Print Size and Bleed: While you may opt to design your brochures in 8.5 x 12 layout, your client may opt for 8.5 x 13. This will not only ruin your designs that you made keeping in mind a 8.5 x 12 layout, but will also result in wastage of paper.
Determine the bleed of the paper. Bleed refers to the sides of the printed paper that is white. Determining the bleed beforehand, will help you ensure the part of the layout that will be printed and the part that will be left out. As brochures are printed in huge numbers and sliced out later according to shapes, sizes and forms, you should always use bleeds in lay-outing.
Opt for High Resolution: High resolution printing makes a brochure look bright and pleasing. As low resolution designs make your layout look blurred or pixelated, they often fail to draw the attention of the customers. Although they may look fine on your monitor, when printed, they would look different. Using at least 300 dpi would help you come up with a good presentation.
Always Choose the Most Appropriate Fonts: Judging the purpose of the brochure is important while choosing the font. You should also make sure the font size you are using is perfect. Additionally, you may emphasize your text by adding glow, bevel, drop shadow attributes, etc.
Opt for Headlines, Bullet Points and Images: You should design the brochure in such a way that it is easily understandable by any customer. Instead of using large chunks of paragraphs, you may opt to add text using bullet points. This will not only emphasize the text, it will also make the brochure look user-friendly. You may also add images, pictures, charts or graphs to support your text.
In addition to this, you should always attempt to make an interesting cover of the flyer. It goes without saying that a brochure design attracts a customer only when it has an attractive design. So, be creative and careful while designing a brochure for your client.