- Stuffing Keywords: This is considered to be the most unethical SEO tactic as it is the most easily done and therefore employed by a lot of businesses. It involved basically loading a website with keywords or meta tags with obvious repetition with a view to gain maximum ranking. This tactic is now outdated considering the recent changes in the way that search engines rank websites, so this black hat tactic now adds little or no value to the ranking of your site.
- Doorway Pages: This is one of the lesser known black hat techniques involving an invisible page that patrons of your website never actually see because it was created simply to trick the search engine spiders. They contain phrases and keywords purely to appeal to these spiders and once clicked they direct the user to the actual website. This tactic ends up cluttering search engines with completely useless websites, thus making the search engine process far less successful. Also, this form of black hat SEO still takes a lot of time and effort, and this could of course be spent actually employing a reputable Social Media Agency with far more ethical SEO tactics and the experience and knowledge to utilize them successfully.
- Invisible Text: This has to be the most underhand black-hat technique - flat out cheating! This involves hiding lists of keywords and phrases within the text - for example, hiding black text on black backgrounds - again to attract more of those spiders. This too will soon become obsolete thanks to the new search engine requirements.
Attribute to: Jag Ture, Cayenne Red: Jag is a member of the PPC advertising agency team at London based Cayenne Red. She has been writing for nearly eight years, specialising in how businesses market themselves online.