Some of the common mistakes that you might be making with your social campaign include:
Not Measuring Results
This is not a new mistake to marketers as the concept is overlooked. All people do is set the measurements in terms of trends, volume, mentions, geography, word clouds and age etc. It is however important to measure all the information that pops up online. This will help you to gain valuable insight on the relationships as well as patterns that work. Finally, you need to consider the impact the campaigns have. This is the only way you will know whether they are working to your advantage or not. If not, this can help you come up with measurable and specific actions.
Not Setting Clear Objectives
This is one of the common mistakes that you might be making with your social media campaign. Most companies usually set up pages on Facebook and Twitter without really knowing what to do with them. You need to think carefully about the reason why you are creating the pages. Is it to attract people to the site? Build brand awareness or is it an avenue where you will be getting feed back from clients whether it's to make comments or air their complaints. Having clear cut objectives go a long way to ensure you run successful campaigns.
When people talk about social media, most companies usually think that the only available options are Linkedln, Twitter, YouTube and Facebook. This is not true because even though they are the most popular there are still other options that people can use to make their businesses better. Look out for various options to have a variety of platforms that can be used to interact with potential as well as existing customers. This way, you will also be able to tap into a different market of those people who don't like to be associated with mainstream social media sites.
You Don't Interact
You cannot just set up pages and leave them to run themselves. This is one of the common mistakes that you might be making with your social media campaign. Most companies usually say that they do not have time to run the pages as they are busy handling other core issues of the business. If you ever find yourself in such a situation, it would be better to hire a social media consultant to do the job, interacting with your customers regularly helps to make them feel special and this leads to loyal customers who also invite their friends to your page because of the great service they get.
You Lack an Attractive Landing Page
If you don't know how to create a landing page, it could be the reason why your social media campaign is not working. A successful campaign usually consist of a great prospect that is channeled through social medial sites which links to a landing page on the official website which in turn will bring in a new customer. This implies that if you don't work on the landing page, you might not get to the stage of getting new clients. This also means that you will not be able to track ROI (return on investment. Without this there is no campaign you are working on.
You Don't Have a Sales Campaign
There are quite a number of people who think that social media can only be used for building brand awareness and nothing else. This is actually not true as it can also be used to drive sales by developing sales campaigns on the pages. This way, you will get more customers to help in the growth and expansion of the business.
You Don't Re-market
Not re-marketing your ideas is also part of the common mistakes that you might be making with your social media campaign. Not everyone who visits your page will automatically become a customer. Maybe they will come back later and purchase items thus you ought to always plan on re-marketing strategies that could end up giving you great results.
Jason Smith is an online consultant for ABWE. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation. In his free time he likes to study about web designing and practice Jiu Jitsu.