Social Media Broadcasting

Building your Tribe & Establishing your expertise.

Accurately describing a social network on paper is at best difficult. Many different sites, reports and tools work together with the online consumer ecosystem to create a flow of information from your business out into the social universe. Once the message is consistently present, listeners find it and "tune in."

The best example I can use is that of a radio station broadcast. Online content and social media tools create the information "broadcast." Those looking for information on your brand, product, or area of expertise find you in the social stream through search engines, Facebook, Twitter, YouTube, etc. If you demonstrate expertise through useful content, and are consistently present, your tribe "tunes in" to your social media channels.

If you are a business, stepping into this new medium can be confusing. Here are the five key steps required to successfully design and execute a social media marketing strategy.

• Publishing: Everything starts with content. Written and hosted on primarily on your website, blog, or YouTube channel, the content is the key element of your company websites. New content attracts search engines, website visitors, and those who want to know more about your brand, or area of expertise.
• Broadcasting: Broadcasting tools allow you to take content and spread it across the social media universe. The right broadcasting tools also allow you to link to content created by others, and add their content to your broadcast. Using our metaphor, a radio station doesn't products all their own programming. By hosting other experts, their own reputation grows, and so does yours. After we've created content, our next step is to gain followers.
• Listening: You must listen to your customers and to your own broadcast. How far does your reach extend? Are you getting feedback? Are others connecting with you? You can listen through specific web-based tools feedback tools, evaluate the effectiveness of your campaign, and adjust your strategy whenever necessary. You status as an expert is earned, and the information you've provide is the currency.
• Marketing: After you generate a listening audience, the friends and followers are converted into buyers, which happens the old-fashioned way. Prospects become customers when you give them a reason to purchase now, and make sure that the value they receive is greater than the money coming out of their wallet. After you establishing yourself as an expert, the next step is offering incentives and perks to purchase now.
• Connecting: Pushing information outbound is the first step in social marketing. This process creates what I referred to as Inbound Marketing. Now your prospects are contacting you. Facebook, Twitter, your blog, email, etc are the telephone of the 21st century business, and businesses don't stay in business long if they don't answer their telephones.

In the next five posts, I will discuss each step in more detail. If you're not using social media, your business is already at a disadvantage. You can find "How To" tutorials about specific tools across the web. This series will help you grasp "Why" social media is the key to connecting with your businesses next generation of customers, clients and stakeholders.

If your business is ready to take the plunge into the social media pool, contact timothy@startrankingnow.com, or visit our website at www.startrankingnow.com. Our global team of experts will improve your online visibility, and help you create your online social media broadcast.

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7 Tips to Increase your Blog's Weekend Traffic

Getting some real visitors is the most important thing we need to do in blogging. Many people think that SEO is the only way to accomplish this task. Good news is that there are some easy things that you can do for getting a lot of visitors to your blog. Here are the top 7 tips to increase your weekend traffic.

• Write short and sweet posts: Blogging is not about writing lengthy blog posts, it is all about writing informative content. It is a common thing that people will get impressed only by interesting things! To impress a lot of visitors, you need to write short and sweet posts that are written in an impressing writing style.

• Create series of articles: This technique will work if you have many things to talk about a single topic. Posting articles in series will make the user eager to read the upcoming posts. Fortunately these criteria will make the user stay on your blog. For example, if you are talking about web designing basics, you may start your first post by entitling "web designing basics part1" and so forth.

• Write about present: Writing about present things or current market will give you more visitors. Suppose that a new version of Nokia smart phone is about to release. People will be wandering over the web to find more details or news about that product. So we can assure that writing on that upcoming smart phone will give you more visitors.

• Inform your audience: It is necessary to inform your audience that you are going to post useful posts at weekend. It will make the reader stay updated about the changes of your blog. You may do this by posting status updates through social media profiles. If you announce that you are posting 3 posts in a week, it will make them aware of your timing. Also it will be helpful for them to check your blog in right time.

• Send weekly updates: It seems to be a promising trick for most bloggers. To do this task, you need to have a list of email ids of your readers. Once you have a list, send weekly emails to them informing about blog's updates and you can entitle it as "Featured posts of this week". Once a user reads your email, he or she will have a look on all titles. If he finds a topic of his interest, he will click the link to read that post.

• Mention upcoming posts in foot note: Some bloggers use this technique to make users stay on the blog. This is not a most recommended method. But it is worth mentioning here. The technique goes as follows. While posting an article, give some extra foot note about your upcoming post. It can clearly inform your readers about your next post. If the topic seems good, they will definitely check the blog in time.

• Conserve your content: There is no rule which urge you to post all of your articles, tutorials in one week. If you believe that timing brings blog's success, you can preserve your content to post timely as 3 posts per week. It will reduce your effort and your readers will be able to read all of your posts of a week.

Above are the top tips to bring huge weekend traffic to your blog. If you really want to blog successfully, these tips are meant for you.

About the author: Claudia is a blogger by profession. She loves writing on luxury and technology. These days she is busy in writing an article on weekend getaways at sea.

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